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Toilet Rug

Maybe

Products sell for $19.06 on average, inside the sweet spot. But the average product has 13,287 reviews to catch up to, so Toilet Rug is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 49
Market size
$873K/yr1.7M searches / yr
90-day growth
+0.0%search demand this quarter
Competition
45%top-5 click share · 24 brands · 29 sellers

Flapen Score

Toilet Rug against its category

The dotted line is the Home & Kitchen average. Past it, Toilet Rug is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Rug market on Amazon at a glance

Shoppers on Amazon United States searched for Toilet Rug 1.7M times last year and spent an estimated $873K. The top 5 brands take 64% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $873K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
2.7%
Market size, estimated
$873Ka year
Peak month
January1.3× the quietest month
Top search term
toilet rug589K searches a year

02 · Price

A sale here is worth $19.06.

Listings sell for $19.06 on average, from $8.55 to $35.33. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $19.06 that is $19K to $24K a year per listing.

Average price
$19.06inside the $15 to $100 sweet spot
Price range
$8.55–$35.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
$19K–$24K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #92 within Bath Rugs. It carries 13,287 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.8%
Average rank
#92in Bath Rugs
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
13,287per listing
Listings tracked
37

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Toilet Rug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 5, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

$0$35K$70K$105K$140K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

29

Est. top-5 brand share

64%

Top 20: 96%

Est. top-5 click share

45%

Top 20: 83%

Open market

32%

  • OLANLY31%
  • Yimobra11%
  • LuxUrux9%
  • Catabatic7%
  • TYUU5%
  • Bosap5%

Demand

Toilet Rug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Toilet Rug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toilet rug589K/yr
  • toilet mat216K/yr
  • toilet rugs u shaped washable179K/yr
  • toilet mats for bathroom92K/yr
  • u shaped toilet rug88K/yr
  • bathroom toilet rugs85K/yr
  • toilet rugs62K/yr
  • contour bath rugs for toilet58K/yr
  • bathroom toilet rug40K/yr
  • toilet mat u shape50K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Rug

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
3.9%of orders come back
“it doesnt fit around the base well”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Toilet Rug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data