Toilet Paper Storage

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

3.1M

Growth, 90 days vs prior 90

+0.3%

Conversion, latest week

2.3%

Market size, estimated

$1.5Ma year

Peak month

January1.6× the quietest month

Top search term

toilet paper storage1.7M searches a year

Listings sell for $21.09 on average, from $6.90 to $46.19. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $21.09 that is $16K to $21K a year per listing.

Average price

$21.09inside the $15 to $100 sweet spot

Price range

$6.90–$46.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

750–1,000

Revenue per listing a year

$16K–$21K

Returns

3.0%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #179 within Holders & Dispensers. It carries 2,136 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

7.7%

Average rank

#179in Holders & Dispensers

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

2,136per listing

Listings tracked

69

12 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

8Amazon's first-year sales bar

Average brand age

30 months