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Toilet Brush Only

Fail

Shoppers spend an estimated $48K a year here, so Toilet Brush Only is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$48K/yr36K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
66%top-5 click share · 8 brands · 101 sellers

Flapen Score

Toilet Brush Only against its category

The dotted line is the Home & Kitchen average. Past it, Toilet Brush Only is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Brush Only market on Amazon at a glance

Shoppers on Amazon United States searched for Toilet Brush Only 36K times last year and spent an estimated $48K. The top 5 brands take 93% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
9.8%
Market size, estimated
$48Ka year
Top search term
libman toilet brush16K searches a year

02 · Price

A sale here is worth $13.53.

Listings sell for $13.53 on average, from $3.44 to $28.51. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.53 that is $1K to $3K a year per listing.

Average price
$13.53under the $15 to $100 sweet spot
Price range
$3.44–$28.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,045 within Toilet Accessories. It carries 1,471 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#1,045in Toilet Accessories
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,471per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Toilet Brush Only products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

101

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

4%

  • Brand 151%
  • Brand 219%
  • Brand 313%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Toilet Brush Only search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '26DecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top Toilet Brush Only search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • libman toilet brush16K/yr
  • toilet brush only10K/yr
  • libman toilet brush and caddy5K/yr
  • toilet bowl brush only5K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Brush Only

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Ease Of Cleaning”
0.3%of orders come back
“it was not getting the bowl clean”
A buyer, on “Ease Of Cleaning”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Toilet Brush Only questions

Answered from the same tracked data.