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68

toilet brush and plunger set

Launch it

A $4.7M/yr market growing +4.8% this quarter with returns at 0.8% — clears our launch bar.

Market size 97Growth 31Conversion 79Competition 59Returns 96Price range 87Avg price 95Brand share 63Review moat 22Quality gap 58

Market size

Incredible$4.7M

$4.7M/yr · 2.6M searches

Returns

Incredible0.8%

return rate — above 6% kills the launch gate

Avg price

Incredible$22.91

avg listing price — sweet spot $15–$100

Price range

Great$11.58–$44.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+4.8%

90-day search growth — must beat 0% to launch

Review moat

Bad9,472.71

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, toilet brush and plunger set is a $4.7M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 67% of demand. Verdict: Launch it — 68/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
200K–250K
avg 10,000–12,500/product
Revenue / yr
$4.6M–$5.7M
units × avg price
Launch success
4 of 4 new (360d)
Conversion rate
7.9%
Avg BSR
#72
Page quality
0%
Prime
100%
Sponsored
92%
Out of stock
1.3%
Avg brand age
41 months
Avg seller age
159 days

Competition

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

30

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

26%

  • FORASTO29%
  • MR.SIGA14%
  • LOVLOY9%
  • HAMITOR8%
  • Clorox7%
  • SetSail6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.8% search growth over the last 90 days.
80K60KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$236K10%$472K15%$708K20%$944K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good quality set”

Value For Money10%

“Money well spent”

Assembly/Installation10%

“Super easy assembly”

Advertised Vs Actual Product8%

“As advertised”

Ease Of Cleaning7%

“Cleans fast and well”

Design-Overall6%

“Good design”

Strength5%

“Pretty sturdy”

Ease Of Use5%

“Very handy”

Size-Overall5%

“Fits just right”

Efficiency4%

“brush works good”

What buyers complain about

Smell24%

“Smells weird”

Quality-Overall11%

“Awful quality”

Functionality-Overall7%

“Didnt work”

Strength6%

“Flimsy plastic”

Size-Overall6%

“Extra small”

Durability4%

“broke after a few uses”

Suction3%

“Does not create any sort of suction”

Ease Of Use3%

“it is not useable”

Value For Money3%

“Not worth the price”

Material Quality3%

“Cheap material”

Top return reasons

Size-Overall25%
Quality-Overall13%
Defective Material/Parts8%
Advertised Vs Actual Product8%
Strength7%
Smell5%
Assembly/Installation5%
Value For Money5%
Functionality-Overall4%
Material Quality4%

Common questions

Is toilet brush and plunger set profitable to sell on Amazon United States?
The niche generates $4.7M/yr across 24 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.8%. Flapen's verdict: Launch it (68/100).
How competitive is the toilet brush and plunger set niche?
15 brands and 30 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in toilet brush and plunger set?
Top complaints mined from reviews: Smell, Quality-Overall, Functionality-Overall. The return rate is 0.8%.
When does demand for toilet brush and plunger set peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the toilet brush and plunger set niche?
Listings span $11.58–$44.09; the average listing price is $22.91 (sweet spot $15–$100). The average incumbent carries 9,473 reviews — the moat a new listing must climb.

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