Is toilet brush profitable to sell on Amazon United States?

The niche generates $16.5M/yr across 30 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Worth a look (65/100).

How competitive is the toilet brush niche?

18 brands and 115 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in toilet brush?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Ease Of Cleaning. The return rate is 0.8%.

When does demand for toilet brush peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the toilet brush niche?

Listings span $3.44–$22.17; the average listing price is $12.80 (sweet spot $15–$100). The average incumbent carries 19,362 reviews — the moat a new listing must climb.

toilet brush

Worth a look

Shows a $16.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$16.5M

$16.5M/yr · 11.7M searches

Returns

Incredible0.8%

return rate — above 6% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Avg price

Good$12.80

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$3.44–$22.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-3.5%

90-day search growth — must beat 0% to launch

Review moat

Bad19,361.77

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, toilet brush is a $16.5M/yr Amazon United States market (11.7M searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 65/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 1.0M–1.0M; avg 30,000–40,000/product
Revenue / yr: $12.8M–$12.8M; units × avg price
Launch success: —; 3 of 3 new (360d)
Conversion rate: 11.0%
Avg BSR: #17
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 2.6%
Avg brand age: 41 months
Avg seller age: 162 days

Competition

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

115

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

41%

Top 20: 86%

Open market

31%

Clorox26%
HAMITOR11%
MR.SIGA9%
Holaloha8%
AONEZ8%
uptronic6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Clorox Corner Toilet Bowl Brush with Under Rim Scrubber Includes Corner Storage Caddy White

Clorox$8.934.6★5,269 rev

Clorox ToiletWand Toilet Bowl Cleaner- Toilet Brush Storage Caddy and 16 Disinfecting Refill Heads

Clorox$21.064.7★142,696 rev

AONEZ Compact Toilet Brush & Holder Stainless Steel Handle Space Saving for Storage Deep Cleaning Drip-Proof Easy to Assemble Nylon Bristles White & Grey

AONEZ$7.754.3★10,459 rev

HAMITOR Toilet Bowl Brush Holder Set: Bathroom Deep Cleaning Toilet Cleaner Scrubber Under Rim with Curved Bristle for Dead Corner Clean - Hidden Rv Toilet Decorative Accessories with Caddy- White

HAMITOR$10.924.6★12,847 rev

Holaloha Toilet Brush 3 Pack Toilet Brush and Holder Set Bathroom Accessories Toilet Bowl Brush and Holder with 3 Crevice Brush for Bathroom Toilet Scrubber Brush (White)

Holaloha$13.324.5★2,014 rev

Newest

by launch date

Toilet Bowl Brush and Holder Set 2 Pack with 4 Extra Brush Heads | Extra Long Handle with Splash Guard Cover Tool-Free Installation Bathroom Space-Saving Cleaner Sets for Apartments RV (Black)

Bathway$17.12130 rev

4mo ago

HAMITOR Toilet Bowl Brush Set: Compact Space-Saving Design with Hidden Holder for Small Bathrooms Apartments & RVs - Bathroom Cleaning Accessories - Rustproof Toilet Scrubber Cleaner Kits Silver

HAMITOR$6.23681 rev

5mo ago

EZKEY Toilet Brush 3 Pack Compact Toilet Bowl Brush and Holder Set with Nylon Bristles Toilet Cleaner Brush Hidden Toilet Scrubber Brush for Bathroom Cleaning Grey & White

EZKEY$8.18664 rev

10mo ago

AONEZ Toilet Brush and Holder Set 2 Pack Long-Handle Toilet Brush Non-Slip Grip Nylon Bristles Deep Cleaning for Bathroom Toilet Scrubber- Black

AONEZ$8.69749 rev

1y ago

Holaloha Toilet Brush 2 Pack Toilet Brush and Holder Set Bathroom Accessories Toilet Bowl Brush and Holder for Bathroom White

Holaloha$9.911,211 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning20%

“Cleans really well”

Quality-Overall12%

“Excellent product”

Value For Money10%

“Fair price”

Ease Of Use9%

“Easy to handle”

Advertised Vs Actual Product6%

“Exactly as pictured”

Efficiency5%

“brush works good”

Design-Overall4%

“Sleek design”

Strength4%

“The base is sturdy”

Size-Overall3%

“Perfect fit for my bathroom”

Assembly/Installation3%

“Assembly was easy”

What buyers complain about

Quality-Overall12%

“Awful quality”

Size-Overall10%

“Little on small side”

Ease Of Cleaning10%

“Does not clean very well”

Smell8%

“Strong Rubber Smell”

Durability7%

“does not last”

Strength6%

“Not sturdy”

Functionality-Overall3%

“Didnt work”

Ease Of Use3%

“difficult to remove”

Value For Money3%

“Not worth it”

Material Quality2%

“Cheap Material”

Top return reasons

Size-Overall30%

Quality-Overall10%

Advertised Vs Actual Product8%

Defective Material/Parts6%

Value For Money6%

Strength5%

Material Quality5%

Color4%

Functionality-Overall4%

Assembly/Installation3%

Common questions

Is toilet brush profitable to sell on Amazon United States?: The niche generates $16.5M/yr across 30 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Worth a look (65/100).
How competitive is the toilet brush niche?: 18 brands and 115 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in toilet brush?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Ease Of Cleaning. The return rate is 0.8%.
When does demand for toilet brush peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the toilet brush niche?: Listings span $3.44–$22.17; the average listing price is $12.80 (sweet spot $15–$100). The average incumbent carries 19,362 reviews — the moat a new listing must climb.

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toilet brush

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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