Toilet Brush

Shoppers searched for this 11.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.5M a year.

Searches, last 12 months

11.7M

Growth, 90 days vs prior 90

-3.5%

Conversion, latest week

11.0%

Market size, estimated

$16.5Ma year

Peak month

July1.4× the quietest month

Top search term

toilet brush4.5M searches a year

Listings sell for $12.80 on average, from $3.44 to $22.17. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 30,000 to 40,000 of them. At $12.80 that is $384K to $512K a year per listing.

Average price

$12.80under the $15 to $100 sweet spot

Price range

$3.44–$22.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

30,000–40,000

Revenue per listing a year

$384K–$512K

Returns

0.8%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #17 within Toilet Accessories. It carries 19,362 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#17in Toilet Accessories

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

19,362per listing

Listings tracked

30

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

41 months