Toilet Brush
PassToilet Brush scores 65 out of 100, a Pass. Shoppers spend an estimated $16.5M a year here, demand is soft, at -3.5% this quarter, and an estimated 0.8% of orders come back.
- Flapen Score
- 65 / 100Top 3% of 11,240 Home & Kitchen niches · +16 vs the category median of 4965
- Market size
- $16.5M/yr11.7M searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 41%top-5 click share · 18 brands · 115 sellers
Flapen Score
Toilet Brush against its category
The dotted line is the Home & Kitchen average. Past it, Toilet Brush is stronger. Inside it, weaker.
Market
The Toilet Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Toilet Brush 11.7M times last year and spent an estimated $16.5M. The top 5 brands take 63% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 11.0% of those searches ended in a purchase.
Shoppers searched for this 11.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.5M a year.
- Searches, last 12 months
- 11.7M
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 11.0%
- Market size, estimated
- $16.5Ma year
- Peak month
- July1.4× the quietest month
- Top search term
- toilet brush4.5M searches a year
02 · Price
A sale here is worth $12.80.
Listings sell for $12.80 on average, from $3.44 to $22.17. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 30,000 to 40,000 of them. At $12.80 that is $384K to $512K a year per listing.
- Average price
- $12.80under the $15 to $100 sweet spot
- Price range
- $3.44–$22.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $384K–$512K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #17 within Toilet Accessories. It carries 19,362 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #17in Toilet Accessories
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 19,362per listing
- Listings tracked
- 30
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Toilet Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
115
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
41%
Top 20: 86%
Open market
31%
- Brand 126%
- Brand 211%
- Brand 39%
- Brand 48%
- Brand 58%
- Brand 66%
Demand
Toilet Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Toilet Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toilet brush4.5M/yr
- toilet brush and holder set2.2M/yr
- toilet bowl brush and holder1.3M/yr
- toilet bowl brush1.4M/yr
- toilet scrubber352K/yr
- toilet cleaner brush379K/yr
- toilet bowl cleaner brush259K/yr
- toilet brushes & holders147K/yr
- toilet brushes151K/yr
- toilet brush cleaner200K/yr
Reviews and returns
What reviews say buyers love and hate about Toilet Brush
We read the reviews and the return reasons for every product selling here.
“Awful quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toilet Brush questions
Answered from the same tracked data.