Togo Sofa

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months

270K

Growth, 90 days vs prior 90

+12.8%

Conversion, latest week

0.2%

Market size, estimated

$107Ka year

Peak month

August1.5× the quietest month

Top search term

togo chair109K searches a year

Listings sell for $198.00 on average, from $81.62 to $547.24. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $198.00 that is $0 to $20K a year per listing.

Average price

$198.00above the $15 to $100 sweet spot

Price range

$81.62–$547.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$20K

Returns

1.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #320 within Living Room Furniture. It carries 370 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

76%

Out of stock, average day

3.1%

Average rank

#320in Living Room Furniture

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

370per listing

Listings tracked

38

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

23 months