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Toddy Paper Filter Bags

Fail

The top 5 products take 80% of clicks, so Toddy Paper Filter Bags is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$266K/yr192K searches / yr
90-day growth
+50.6%search demand this quarter
Competition
80%top-5 click share · 8 brands · 58 sellers

Flapen Score

Toddy Paper Filter Bags against its category

The dotted line is the Home & Kitchen average. Past it, Toddy Paper Filter Bags is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddy Paper Filter Bags market on Amazon at a glance

Shoppers on Amazon United States searched for Toddy Paper Filter Bags 192K times last year and spent an estimated $266K. The top 5 brands take 93% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +50.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $266K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
+50.6%
Conversion, latest week
3.0%
Market size, estimated
$266Ka year
Peak month
July2.6× the quietest month
Top search term
toddy cold brew system77K searches a year

02 · Price

A sale here is worth $45.82.

Listings sell for $45.82 on average, from $4.61 to $135.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $45.82 that is $23K to $34K a year per listing.

Average price
$45.82inside the $15 to $100 sweet spot
Price range
$4.61–$135.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$23K–$34K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #126 within Coffee, Tea & Espresso. It carries 13,278 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
93%
Out of stock, average day
5.3%
Average rank
#126in Coffee, Tea & Espresso
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
13,278per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Toddy Paper Filter Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

58

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

4%

  • Brand 152%
  • Brand 228%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Toddy Paper Filter Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.6×

Search terms

Top Toddy Paper Filter Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddy cold brew system77K/yr
  • oxo cold brew coffee maker30K/yr
  • toddy cold brew26K/yr
  • oxo cold brew13K/yr
  • cold brew toddy8K/yr
  • oxo cold brew maker3K/yr
  • toddy cold brew coffee maker22K/yr
  • oxo good grips cold brew coffee maker2K/yr
  • toddy cold brew maker3K/yr
  • cold brew coffee maker oxo2K/yr

Reviews and returns

What reviews say buyers love and hate about Toddy Paper Filter Bags

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Durability”
2.4%of orders come back
“break very easily”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toddy Paper Filter Bags questions

Answered from the same tracked data.