toddy paper filter bags
Skip itA concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$45.82avg listing price — sweet spot $15–$100
Growth
Good+50.6%90-day search growth — must beat 0% to launch
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good$4.61–$135.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$266K$266K/yr · 192K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,277.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad80%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, toddy paper filter bags is a $266K/yr Amazon United States market (192K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 44/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
toddy paper filter bags market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $275K–$367K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #126
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 71%
- Out of stock
- 5.3%
- Avg brand age
- 51 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
58
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
4%
- OXO52%
- Toddy28%
- QHH6%
- Snap!4%
- Takeya3%
- MECDY3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +50.6% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.6×
Top toddy paper filter bags search terms
- toddy cold brew system77K/yr
- oxo cold brew coffee maker30K/yr
- toddy cold brew26K/yr
- oxo cold brew13K/yr
- cold brew toddy8K/yr
- oxo cold brew maker3K/yr
- toddy cold brew coffee maker22K/yr
- oxo good grips cold brew coffee maker2K/yr
- toddy cold brew maker3K/yr
- cold brew coffee maker oxo2K/yr
Top toddy paper filter bags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OXO Good Grips Cold Brew Coffee Maker 32 oz Iced Coffee Maker with Carafe Brews Cold Brew Concentrate
OXO$55.574.5★3,427 rev
OXO Brew Compact Cold Brew Coffee Maker
OXO$37.924.4★4,780 rev
TODDY Cold Brew Coffee Set White
Toddy$135.534.7★106 rev
Toddy Cold Brew System
Toddy$46.254.7★4,156 rev
QHH Cold Brew Coffee Maker 64 oz Mason Jar Pitcher with Stainless Steel Filter Pour Spout Handle Lid Airtight & Leak-Proof for Iced Coffee Tea & Lemonade
QHH$19.264.5★4,529 rev
Newest
by launch date
Snap! 5 Gallon Cold Brew Coffee Maker Low Acid Commercial Cold Brew System with Dual Filtration for Smooth Coffee -Cold Brew Coffee Set-White
Snap!$79.9213 rev
OXO Brew Portable Rapid Coffee Brewer
OXO$39.621,144 rev
QHH Cold Brew Coffee Maker 64 oz Mason Jar Pitcher with Stainless Steel Filter Pour Spout Handle Lid Airtight & Leak-Proof for Iced Coffee Tea & Lemonade
QHH$19.264,529 rev
JunVpic Cold Brew Coffee Maker 64 oz Glass Mason Pitcher
JunVpic$19.154,362 rev
Toddy Cold Brew System - Paper Filter Bags (50 Pack) natural 11.5 x 13 paper filter bag THMPF50
Toddy$37.10251 rev
Trending
90-day click momentumSnap! 5 Gallon Cold Brew Coffee Maker Low Acid Commercial Cold Brew System with Dual Filtration for Smooth Coffee -Cold Brew Coffee Set-White
Snap!$79.924.5★
Takeya Deluxe Cold Brew Coffee Maker - BPA-Free Tritan Pitcher with Airtight Leakproof Lid Silicone Grip Handle Fine-Mesh Filter - Shatter-Proof Dishwasher Safe Made in USA - 2 Quart/Black
Takeya$26.254.6★
County Line Kitchen 64oz Cold Brew Coffee Maker with Leak Proof Lid - Gray
County Line Kitchen$28.644.8★
QHH Cold Brew Coffee Maker 64 oz Mason Jar Pitcher with Stainless Steel Filter Pour Spout Handle Lid Airtight & Leak-Proof for Iced Coffee Tea & Lemonade
QHH$19.264.5★
OXO Good Grips Cold Brew Coffee Maker 32 oz Iced Coffee Maker with Carafe Brews Cold Brew Concentrate
OXO$55.574.5★
What buyers say about toddy paper filter bags
What buyers praise and complain about, mined from review topics.What buyers love
“Its easy to operate”
“Easy to use and wash”
“The quality of the container is great”
“Reasonably priced”
“Perfect cold brew”
“I love the size of it”
“Jar is sturdy”
“As Described”
“Durable and easy to use”
“The product worked fine for the first few weeks”
What buyers complain about
“break very easily”
“Leaked again”
“the filter broke”
“Poor quality”
“A little hard to clean”
“does not fit properly”
“The directions are a bit lacking”
“seemed a bit fragile”
“The lid is tricky to get off every time”
“does not function as advertised”
Top return reasons
Common questions
- Is toddy paper filter bags profitable to sell on Amazon United States?
- The niche generates $266K/yr across 14 tracked products. 90-day search growth is +50.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the toddy paper filter bags niche?
- 8 brands and 58 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in toddy paper filter bags?
- Top complaints mined from reviews: Durability, Leak-Proof, Filtration. The return rate is 2.4%.
- When does demand for toddy paper filter bags peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.6× the quietest.
- What does it cost to enter the toddy paper filter bags niche?
- Listings span $4.61–$135.53; the average listing price is $45.82 (sweet spot $15–$100). The average incumbent carries 13,278 reviews — the moat a new listing must climb.