Toddler Blankets for Boys

Shoppers searched for this 512K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $326K a year.

Searches, last 12 months

512K

Growth, 90 days vs prior 90

-25.6%

Conversion, latest week

2.7%

Market size, estimated

$326Ka year

Peak month

December4.9× the quietest month

Top search term

paw patrol blanket194K searches a year

Listings sell for $23.83 on average, from $9.83 to $45.41. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $23.83 that is $12K to $18K a year per listing.

Average price

$23.83inside the $15 to $100 sweet spot

Price range

$9.83–$45.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$12K–$18K

Returns

1.9%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #660 within Kids' Bedding. It carries 2,555 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

98%

Out of stock, average day

2.3%

Average rank

#660in Kids' Bedding

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

2,555per listing

Listings tracked

47

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months