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To My Wife Blanket From Husband

Fail

Shoppers spend an estimated $33K a year here, so To My Wife Blanket From Husband is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$33K/yr31K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
66%top-5 click share · 16 brands · 20 sellers

Flapen Score

To My Wife Blanket From Husband against its category

The dotted line is the Home & Kitchen average. Past it, To My Wife Blanket From Husband is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The To My Wife Blanket From Husband market on Amazon at a glance

Shoppers on Amazon United States searched for To My Wife Blanket From Husband 31K times last year and spent an estimated $33K. The top 5 brands take 66% of clicks. Demand peaks in Feb–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
4.0%
Market size, estimated
$33Ka year
Peak month
December9.2× the quietest month
Top search term
wife blanket11K searches a year

02 · Price

A sale here is worth $27.10.

Listings sell for $27.10 on average, from $8.36 to $54.39. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $27.10 that is $0 to $3K a year per listing.

Average price
$27.10inside the $15 to $100 sweet spot
Price range
$8.36–$54.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #1,176 within Bed Blankets. It carries 772 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
22.3%
Average rank
#1,176in Bed Blankets
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
772per listing
Listings tracked
18

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top To My Wife Blanket From Husband products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

20

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

28%

  • Brand 123%
  • Brand 217%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

To My Wife Blanket From Husband search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 9.2×

Search terms

Top To My Wife Blanket From Husband search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wife blanket11K/yr
  • to my wife blanket7K/yr
  • wife blanket from husband7K/yr
  • blanket for wife6K/yr

Reviews and returns

What reviews say buyers love and hate about To My Wife Blanket From Husband

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Soft Feel”
31%of negative reviews mention “Thickness”
0.8%of orders come back
“It is an extremely thin blanket”
A buyer, on “Thickness”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common To My Wife Blanket From Husband questions

Answered from the same tracked data.