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To My Daughter Blanket

Maybe

The top 5 brands take only 32% of clicks. But demand is soft, at -23.9% this quarter, so To My Daughter Blanket is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$61K/yr113K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
30%top-5 click share · 45 brands · 49 sellers

Flapen Score

To My Daughter Blanket against its category

The dotted line is the Home & Kitchen average. Past it, To My Daughter Blanket is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The To My Daughter Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for To My Daughter Blanket 113K times last year and spent an estimated $61K. The top 5 brands take 32% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
2.5%
Market size, estimated
$61Ka year
Peak month
December10.2× the quietest month
Top search term
daughter blanket38K searches a year

02 · Price

A sale here is worth $21.64.

Listings sell for $21.64 on average, from $8.91 to $35.40. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $21.64 that is $0 to $2K a year per listing.

Average price
$21.64inside the $15 to $100 sweet spot
Price range
$8.91–$35.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.3% of listings are out of stock. The average listing ranks #1,581 within Bed Blankets. It carries 529 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
15.3%
Average rank
#1,581in Bed Blankets
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
529per listing
Listings tracked
56

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top To My Daughter Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

45 falling

Sellers

49

Top-5 brand share

32%

Top 20: 78%

Top-5 click share

30%

Top 20: 70%

Open market

64%

  • Brand 18%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

To My Daughter Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.2×

Search terms

Top To My Daughter Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • daughter blanket38K/yr
  • daughter blanket from mom28K/yr
  • to my daughter blanket15K/yr
  • blanket for daughter8K/yr
  • daughter blankets6K/yr
  • blanket for daughter from mom6K/yr
  • daughter blanket from dad7K/yr
  • to my daughter blanket from mom5K/yr

Reviews and returns

What reviews say buyers love and hate about To My Daughter Blanket

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Gifting Purpose”
21%of negative reviews mention “Thickness”
1.1%of orders come back
“Not thick at all”
A buyer, on “Thickness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common To My Daughter Blanket questions

Answered from the same tracked data.