Is tiki torch wick profitable to sell on Amazon United States?

The niche generates $203K/yr across 13 tracked products. 90-day search growth is +259.5%. Flapen's verdict: Worth a look (59/100).

How competitive is the tiki torch wick niche?

13 brands and 18 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in tiki torch wick?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Functionality-Overall. The return rate is 1.1%.

When does demand for tiki torch wick peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.2× the quietest.

What does it cost to enter the tiki torch wick niche?

Listings span $5.72–$20.77; the average listing price is $11.46 (sweet spot $15–$100). The average incumbent carries 1,089 reviews — the moat a new listing must climb.

tiki torch wick

Worth a look

Shows demand growing +259.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+259.5%

90-day search growth — must beat 0% to launch

Conversion

Incredible13.3%

search→purchase rate — share of searches ending in a sale

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Good1,089.23

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.46

avg listing price — sweet spot $15–$100

Market size

Okay$203K

$203K/yr · 134K searches

Price range

Okay$5.72–$20.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad76%

top-5 click share — a locked-up shelf

Signals Trending

According to Flapen's Amazon United States niche tracking, tiki torch wick is a $203K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 59/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

tiki torch wick market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $172K–$229K; units × avg price
Conversion rate: 13.3%
Avg BSR: #45
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

18%

Backyadda28%
EricX Light17%
Firefly14%
EBaokuup12%
QIANCAIWANG6%
Airy Abode5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +259.5% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.2×

Open Trend

Top tiki torch wick search terms

tiki torch wick48K/yr +278.8%13.4% conv.
tiki torch wicks15K/yr +362.5%13.0% conv.
wicks for tiki torches13K/yr +641.3%11.3% conv.
tiki torch wick replacement11K/yr +223.1%13.5% conv.
tiki wicks9K/yr +259.9%13.9% conv.
tiki wicks replacement8K/yr +302.6%13.2% conv.
torch wicks6K/yr +222.4%9.2% conv.
wick for tiki torch4K/yr +708.3%9.9% conv.
citronella wicks4K/yr +307.2%9.1% conv.
fiberglass wick8K/yr -35.7%3.4% conv.

All search terms

Top tiki torch wick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Backyadda Tiki Torch Wick Replacements 12 Pack Long Life Planet-Friendly Fiberglass Wicks for Tiki Torch Canisters Table Top Lanterns and Citronella Burning Torches. Super Absorbent.

Backyadda$9.594.5★756 rev

EricX Light Long Life Fiberglass Replacement Wicks for Tiki Torch - 12 Piece - 0.5 by 9.85 Inch

EricX Light$8.604.6★7,268 rev

Firefly - Fiberglass Tiki Torch Wicks - 6 Pack Replacement

Firefly$12.934.6★1,580 rev

EBaokuup 20 Pcs Long Life Fiberglass Replacement Wicks 10 Lighting Torches Wick Citronella Wicks for Bottles Indoor Decor and Outside Lanterns and Oil Lamps

EBaokuup$9.964.6★1,920 rev

5 Pack Replacement Wicks for Tiki Torches Long Life Fiberglass Torch Replacement Wicks Bottle Oil Lamp Wicks (5 25cm/9.85inch)

QIANCAIWANG$6.064.5★89 rev

Newest

by launch date

Sukh Fiberglass Torch Wicks - 20 PCS Oil Lamp Wick 1/2 x 9.85 in

Sukh$8.01114 rev

1y ago

5 Pcs Replacement Wicks for Tiki Torches Long Life Fiberglass Replacement Wicks 10 Inch Torch Wicks for DIY Bottles Oil Lamp Outside Lanterns Oil Lamps (5)

YUEBOSUL$5.7259 rev

1y ago

Airy Abode Tiki Torch Wicks Fiberglass Replacement Wicks for Tiki Torches 1/2 x 7.5 Inch Trim-to-Fit Torch Wick Fits Most Outdoor Torches Set of 16

Airy Abode$13.73142 rev

2y ago

5 Pack Replacement Wicks for Tiki Torches Long Life Fiberglass Torch Replacement Wicks Bottle Oil Lamp Wicks (5 25cm/9.85inch)

QIANCAIWANG$6.0689 rev

2y ago

NCYOEW Wine Bottle Torch Kit Long Life Torch Wicks for Tiki Torch with Brass Torch Wick Holders and Caps - Just Add Bottle for DIY Wine Bottle Outdoor Torch Decor Pack of 4

NCYOEW$15.56234 rev

3y ago

What buyers say about tiki torch wick

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product20%

“Worked as described”

Value For Money17%

“Definitely worth the buy”

Quality-Overall16%

“Nice wicks”

Size-Overall8%

“fit with no problems”

Ease Of Use7%

“Easy to use”

Absorbency4%

“Absorbent and burns well”

Suitable For Indoor4%

“Works great outside keeping bugs”

Functionality-Overall4%

“They work though”

Product Condition2%

“New as original equipment”

Durability1%

“They look and feel durable, they fit the bottles perfectly. this are very long slender bottles”

What buyers complain about

Size-Overall41%

“Does not fit Blantons bottle”

Quality-Overall12%

“Absolute crap performance”

Functionality-Overall8%

“it just does not work”

Thickness7%

“Seal Rings are way too thick”

Durability5%

“when you try to fluff or squeeze them to fit they fall apart”

Material Quality3%

“The material consists of more fiberglass than I would expect”

Value For Money2%

“A little expensive for what they are”

Top return reasons

Size-Overall74%

Thickness9%

Advertised Vs Actual Product5%

Value For Money3%

Flammable2%

Quality-Overall2%

Thin1%

Defective Material/Parts1%

Functionality-Overall1%

Mounting1%

Common questions

Is tiki torch wick profitable to sell on Amazon United States?: The niche generates $203K/yr across 13 tracked products. 90-day search growth is +259.5%. Flapen's verdict: Worth a look (59/100).
How competitive is the tiki torch wick niche?: 13 brands and 18 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in tiki torch wick?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Functionality-Overall. The return rate is 1.1%.
When does demand for tiki torch wick peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.2× the quietest.
What does it cost to enter the tiki torch wick niche?: Listings span $5.72–$20.77; the average listing price is $11.46 (sweet spot $15–$100). The average incumbent carries 1,089 reviews — the moat a new listing must climb.