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Tiered Tray

Maybe

The top 5 brands take only 21% of clicks. But demand is soft, at -26.4% this quarter, so Tiered Tray is a Maybe.

Flapen Score
57
57 / 100
Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 49
Market size
$301K/yr785K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
17%top-5 click share · 98 brands · 125 sellers

Flapen Score

Tiered Tray against its category

The dotted line is the Home & Kitchen average. Past it, Tiered Tray is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tiered Tray market on Amazon at a glance

Shoppers on Amazon United States searched for Tiered Tray 785K times last year and spent an estimated $301K. The top 5 brands take 21% of clicks. Demand peaks in Jan–Sep–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 785K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $301K a year.

Searches, last 12 months
785K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
1.6%
Market size, estimated
$301Ka year
Peak month
November3.3× the quietest month
Top search term
tiered tray decor221K searches a year

02 · Price

A sale here is worth $23.52.

Listings sell for $23.52 on average, from $7.76 to $81.77. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $23.52 that is $0 to $2K a year per listing.

Average price
$23.52inside the $15 to $100 sweet spot
Price range
$7.76–$81.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #473 within Decorative Trays. It carries 768 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
9.5%
Average rank
#473in Decorative Trays
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
768per listing
Listings tracked
138

04 · Newcomers

8 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
8Amazon's first-year sales bar
Average brand age
31 months

Products

Top Tiered Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

98 rising

Sellers

125

Top-5 brand share

21%

Top 20: 56%

Top-5 click share

17%

Top 20: 44%

Open market

76%

  • Brand 15%
  • Brand 24%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Tiered Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Tiered Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tiered tray decor221K/yr
  • tiered tray181K/yr
  • tier tray decor46K/yr
  • afternoon tea stand33K/yr
  • 3 tiered serving tray11K/yr
  • 2 tier tray61K/yr
  • two tiered tray stand50K/yr
  • three tier serving tray12K/yr
  • 2 tier serving tray21K/yr
  • wooden tiered tray17K/yr

Reviews and returns

What reviews say buyers love and hate about Tiered Tray

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
4.7%of orders come back
“It is short”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tiered Tray questions

Answered from the same tracked data.