thyme and table
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$89.03avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$150K$150K/yr · 455K searches
Review moat
Bad4,189.28avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.32–$350.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, thyme and table is a $150K/yr Amazon United States market (455K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
thyme and table market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $134K–$178K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #143
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 77%
- Out of stock
- 6.3%
- Avg brand age
- 38 months
- Avg seller age
- 145 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
50
Top-5 brand share
84%
Top 20: 99%
Top-5 click share
26%
Top 20: 66%
Open market
14%
- CAROTE63%
- Thyme & Table8%
- Umite Chef5%
- MAISON ARTS5%
- Kitchen Academy3%
- DishDelight2%
- Open — no brand owns it (18 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×
Top thyme and table search terms
- thyme and table185K/yr
- thyme and table cookware59K/yr
- thyme & table23K/yr
- pots and pans set green19K/yr
- sage green pots and pans set16K/yr
- thyme and table cookware set47K/yr
- thyme & table cookware11K/yr
- carote green8K/yr
- green pots9K/yr
- green pot set10K/yr
Top thyme and table products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CAROTE 19pcs Pots and Pans Set Non Stick Detachable Handle Cookware
CAROTE$60.524.5★4,987 rev
CAROTE 19pcs Pots and Pans Set Non Stick Detachable Handle Cookware Set
CAROTE$59.344.5★4,987 rev
CAROTE 31pcs Pots and Pans Set Nonstick Cookware Set
CAROTE$192.294.5★829 rev
Set 12-Piece Nonstick Ceramic Cookware Set Thyme & Table Rainbow/Ideal for cooking exquisite dishes/Mom needs it/Ideal product for Chef/This product should not be missing in your home 21x14x7
Thyme & Table$173.474.1★138 rev
CAROTE Kitchen Knife Set 6 Floral Knives with 6 Blade Guards 12-Piece
CAROTE$17.814.8★1,092 rev
Newest
by launch date
Umite Chef Non Stick Pots and Pans Set 21 Pcs Ceramic Kitchen Cookware Set with Detachable Handle Nonstick Healthy Induction Cookware Dishwasher RV Cookware Set Oven Safe Stackable Sage Green
Umite Chef$51.19495 rev
CAROTE Pots and Pans Set Non stick Cookware Set 31pcs NonStick Kitchen Set Induction Cookware Non-toxic Cooking Set Green
CAROTE$158.69190 rev
CAROTE 25pcs Ceramic Cookware Sets Nonstick Pots and Pans Set Non Toxic
CAROTE$102.86235 rev
CAROTE Pots and Pans Set Non stick 18pcs NonStick Kitchen Set Induction Cookware Non-toxic Cooking Set Dishwasher/Oven Safe Cookware Set Green
CAROTE$66.39386 rev
CAROTE Pots and Pans Set Non stick Cookware Set 16pcs NonStick Kitchen Set Induction Cookware Non-Toxic & PFOA&PFOS-Free Dishwasher Green
CAROTE$57.61386 rev
Trending
90-day click momentumCAROTE Pots and Pans Set Non stick 18pcs NonStick Kitchen Set Induction Cookware Non-toxic Cooking Set Dishwasher/Oven Safe Cookware Set Green
CAROTE$66.394.5★
Umite Chef Non Stick Pots and Pans Set 21 Pcs Ceramic Kitchen Cookware Set with Detachable Handle Nonstick Healthy Induction Cookware Dishwasher RV Cookware Set Oven Safe Stackable Sage Green
Umite Chef$51.194.6★
CAROTE 25pcs Ceramic Cookware Sets Nonstick Pots and Pans Set Non Toxic
CAROTE$102.864.6★
CAROTE Kitchen Knife Set 6 Floral Knives with 6 Blade Guards 12-Piece
CAROTE$17.814.8★
CAROTE 21pcs Ceramic Cookware Sets Nonstick Pots and Pans Set Non Toxic
CAROTE$72.314.6★
What buyers say about thyme and table
What buyers praise and complain about, mined from review topics.What buyers love
“Good price, good tools”
“cleans up easily”
“Great Deal”
“Cooked perfectly”
“love the different colors”
“Excellent Toaster”
“Non stick works great”
“Easy Storage”
“Ease of use”
“Good size”
What buyers complain about
“Falls apart”
“Cheap quality”
“To big”
“Terrible handle”
“sticky mess”
“Color comes off”
“NOT nonstick”
“A little over priced”
“Nothing cooks evenly”
“Cannot be used in dishwasher”
Top return reasons
Common questions
- Is thyme and table profitable to sell on Amazon United States?
- The niche generates $150K/yr across 74 tracked products. 23 of 27 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the thyme and table niche?
- 24 brands and 50 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in thyme and table?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.1%.
- When does demand for thyme and table peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the thyme and table niche?
- Listings span $6.32–$350.84; the average listing price is $89.03 (sweet spot $15–$100). The average incumbent carries 4,189 reviews — the moat a new listing must climb.