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Thyme and Table

Fail

Buyers convert on only 0.4% of searches, so Thyme and Table is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$150K/yr455K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
26%top-5 click share · 24 brands · 50 sellers

Flapen Score

Thyme and Table against its category

The dotted line is the Home & Kitchen average. Past it, Thyme and Table is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thyme and Table market on Amazon at a glance

Shoppers on Amazon United States searched for Thyme and Table 455K times last year and spent an estimated $150K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 455K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months
455K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
0.4%
Market size, estimated
$150Ka year
Peak month
December3.9× the quietest month
Top search term
thyme and table185K searches a year

02 · Price

A sale here is worth $89.03.

Listings sell for $89.03 on average, from $6.32 to $350.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $89.03 that is $0 to $9K a year per listing.

Average price
$89.03inside the $15 to $100 sweet spot
Price range
$6.32–$350.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #143 within Cookware Sets. It carries 4,189 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
91%
Out of stock, average day
6.3%
Average rank
#143in Cookware Sets
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
4,189per listing
Listings tracked
74

04 · Newcomers

23 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
23Amazon's first-year sales bar
Average brand age
38 months

Products

Top Thyme and Table products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

50

Top-5 brand share

84%

Top 20: 99%

Top-5 click share

26%

Top 20: 66%

Open market

14%

  • Brand 163%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (18 brands, 14%)

Demand

Thyme and Table search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Thyme and Table search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thyme and table185K/yr
  • thyme and table cookware59K/yr
  • thyme & table23K/yr
  • pots and pans set green19K/yr
  • sage green pots and pans set16K/yr
  • thyme and table cookware set47K/yr
  • thyme & table cookware11K/yr
  • carote green8K/yr
  • green pots9K/yr
  • green pot set10K/yr

Reviews and returns

What reviews say buyers love and hate about Thyme and Table

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Durability”
2.1%of orders come back
“Falls apart”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Thyme and Table questions

Answered from the same tracked data.