throw pillows 16x16
Skip itSoft demand (-55.1% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Price range
Great$5.76–$44.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.76avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,663.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.1%return rate — above 5% kills the launch gate
Market size
Bad$50K$50K/yr · 165K searches
Growth
Bad-55.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, throw pillows 16x16 is a $50K/yr Amazon United States market (165K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
throw pillows 16x16 market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $41K–$55K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #570
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 5.1%
- Avg brand age
- 36 months
- Avg seller age
- 208 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
89 falling
Sellers
95
Top-5 brand share
38%
Top 20: 66%
Top-5 click share
13%
Top 20: 36%
Open market
59%
- MIULEE19%
- AVOIN colorlife11%
- DAFENA3%
- Aegero3%
- DFXSZ3%
- All Smiles3%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -55.1% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top throw pillows 16x16 search terms
- summer pillow covers 16x1615K/yr
- 16x16 pillow covers boho13K/yr
- blue pillow covers 16x1610K/yr
- spring pillow covers 16x1641K/yr
- 16x16 boho pillow covers7K/yr
- 16x16 decorative pillow covers7K/yr
- 16x16 pillow case8K/yr
- velvet pillow covers 16x1610K/yr
- sofa pillow covers 16x168K/yr
- green pillow covers 16x169K/yr
Top throw pillows 16x16 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MIULEE Pack of 2 Corduroy Decorative Throw Pillow Covers 16x16 Inch Soft Boho Striped Pillow Covers Modern Farmhouse Home Decor for Sofa Living Room Couch Bed Cream White
MIULEE$12.884.5★9,774 rev
MIULEE Decorative Throw Pillow Covers for Couch Bed Livingroom 16x16 Inch Set of 2 Beige Boho Accent Throw Pllows Broadside Striped Patchwork Soft Corduroy Pillowcases
MIULEE$12.864.6★7,307 rev
DAFENA Spring Pillow Covers 16x16 Inch 2 Pcs Navy Blue Sage Green Hydrangea Flower Decor Throw Pillows Vintage Floral Seasonal Summer Outdoor Decoration Pillowcase Linen Cushion Cover for Couch Sofa
DAFENA$15.274.4★662 rev
DFXSZ Spring Summer Pillow Covers 16x16 inch Set of 2 Farmhouse Decor Yellow Color Flower Heart Sunflower Soft Plush Faux Fur Jacquard Throw Pillows for Sofa Holiday Spring Home Decor PTK024C16
DFXSZ$13.014.6★763 rev
All Smiles 16 x 16 Throw Pillow Covers Outdoor Spring Summer Garden Flowers Farmhouse Outside Furniture Bench Decorative Swing Cushion Set of 4 for Patio Sofa Couch Chair
All Smiles$13.684.6★5,070 rev
Newest
by launch date
AVOIN colorlife Spring Saying Flowers Butterfly Bird Throw Pillow Covers 16 x 16 Inch Home Sweet Home Blue Cushion Case for Sofa Couch Set of 4
AVOIN colorlife$14.06444 rev
AVOIN colorlife Spring Mangnolia Green Throw Pillow Covers 16 x 16 Inch Hello Sunshine Vases Cushion Case Decoration for Sofa Couch Set of 4
AVOIN colorlife$11.04152 rev
Aegero Pack of 2 Corduroy Decorative Throw Pillow Covers 16x16 Inch Soft Striped Pillow Covers Modern Farmhouse Home Decor for Sofa Living Room Couch BedCream White
Aegero$9.043,322 rev
YZJZEDS Farmhouse Leaves Throw Pillow Covers Set of 2 16x16in Mixed Beige
YZJZEDS$12.62369 rev
AVOIN colorlife Hello Sunshine Floral Sweet Summer Time Throw Pillow Covers 16 x 16 Inch Popsicle Ice Cream Polka Dots Stripes Best Summer Ever Holiday Seasonal Cushion Case Decorations Set of 4
AVOIN colorlife$12.5582 rev
Trending
90-day click momentum
YeeJu Set of 4 Sunflower Pillow Covers 18x18 Spring Summer Pillow Covers Yellow Floral Throw Pillow Covers Cushion Covers Square Pillow Cases for Couch Sofa Patio Outdoor Home Decorations(18 Inch)
YeeJu$15.464.6★
AVOIN colorlife Hello Sunshine Floral Sweet Summer Time Throw Pillow Covers 16 x 16 Inch Popsicle Ice Cream Polka Dots Stripes Best Summer Ever Holiday Seasonal Cushion Case Decorations Set of 4
AVOIN colorlife$12.554.6★
Aegero Pack of 2 Corduroy Decorative Throw Pillow Covers 16x16 Inch Soft Striped Pillow Covers Modern Farmhouse Home Decor for Sofa Living Room Couch BedCream White
Aegero$9.044.6★
wyooxoo Spring Summer Pillow Covers 16x16 Set of 4 Farmhouse Throw Pillow Covers Linen Flower Butterfly Decorative Pillowcases for Sofa Couch Living Room Outdoor
wyooxoo$15.794.7★
JEFERSO Summer Pillow Covers 16x16 Inch Set of 2 Stripes Yellow Sunshine Decorations Outdoor Throw Pillows Boho Summer Rainbow Sun Pillowcase Linen Decor Cute Farmhouse Cushion Case for Home Bedroom
JEFERSO$14.894.6★
What buyers say about throw pillows 16x16
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful color”
“Great Quality Case”
“Material is very soft”
“they fit like a glove”
“Beautiful fabric”
“Good cushion covers”
“Good value for the money”
“Product as advertised”
“The design is beautiful”
“The material is nice and thick and seem to be a good quality”
What buyers complain about
“Runs SMALL”
“Quality was cheap”
“the color is not what I expected”
“However, Im giving them a 3 star because one of the cushion cover zippers didnt work”
“Misleading”
“The material is very course”
“not soft”
“They had a chemical smell to them”
“one is completely broken”
“They look expensive”
Top return reasons
Common questions
- Is throw pillows 16x16 profitable to sell on Amazon United States?
- The niche generates $50K/yr across 194 tracked products. 0 of 33 products launched in the last 360 days are still selling. 90-day search growth is -55.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the throw pillows 16x16 niche?
- 89 brands and 95 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in throw pillows 16x16?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 6.1% — above our launch gate.
- When does demand for throw pillows 16x16 peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the throw pillows 16x16 niche?
- Listings span $5.76–$44.21; the average listing price is $13.76 (sweet spot $15–$100). The average incumbent carries 3,663 reviews — the moat a new listing must climb.