Throw Pillows 16x16

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -55.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

165K

Growth, 90 days vs prior 90

-55.1%

Conversion, latest week

2.2%

Market size, estimated

$50Ka year

Peak month

January1.8× the quietest month

Top search term

summer pillow covers 16x1615K searches a year

Listings sell for $13.76 on average, from $5.76 to $44.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.76 that is $0 to $1K a year per listing.

Average price

$13.76under the $15 to $100 sweet spot

Price range

$5.76–$44.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

6.1%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #570 within Decorative Pillows, Inserts & Covers. It carries 3,663 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#570in Decorative Pillows, Inserts & Covers

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

3,663per listing

Listings tracked

194

33 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

33

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months