Throw Pillows
MaybeShoppers spend an estimated $8.0M a year here. But buyers convert on only 1.4% of searches, so Throw Pillows is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 4952
- Market size
- $8.0M/yr37.3M searches / yr
- 90-day growth
- -11.4%search demand this quarter
- Competition
- 33%top-5 click share · 25 brands · 33 sellers
Flapen Score
Throw Pillows against its category
The dotted line is the Home & Kitchen average. Past it, Throw Pillows is stronger. Inside it, weaker.
Market
The Throw Pillows market on Amazon at a glance
Shoppers on Amazon United States searched for Throw Pillows 37.3M times last year and spent an estimated $8.0M. The top 5 brands take 80% of clicks. Demand peaks in Jan. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 37.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.0M a year.
- Searches, last 12 months
- 37.3M
- Growth, 90 days vs prior 90
- -11.4%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $8.0Ma year
- Peak month
- January1.6× the quietest month
- Top search term
- throw pillows6.2M searches a year
02 · Price
A sale here is worth $15.09.
Listings sell for $15.09 on average, from $5.98 to $28.23. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 6,000 to 8,000 of them. At $15.09 that is $91K to $121K a year per listing.
- Average price
- $15.09inside the $15 to $100 sweet spot
- Price range
- $5.98–$28.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $91K–$121K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Decorative Pillows, Inserts & Covers. It carries 13,391 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #46in Decorative Pillows, Inserts & Covers
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 13,391per listing
- Listings tracked
- 59
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Throw Pillows products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MIULEE Pack of 2 Corduroy Decorative Throw Pillow Covers 18x18 Inch Soft Boho Striped Pillow Covers Modern Farmhouse Home Decor for Sofa Living Room Couch Bed Cream White
- Price
- $7.84
- Rating
- 4.5/5
- Reviews
- 9,774
- Age
- 3y ago
MIULEE Boho Farmhouse Sage Green Throw Pillow Covers 18x18 Inch Set of 4 Mordern Nordic Cushion Covers Soft Corduroy Spring Home Decor for Couch Bed Sofa Living Room Forest Green
- Price
- $17.44
- Rating
- 4.6/5
- Reviews
- 3,987
- Age
- 2y ago
Utopia Bedding Throw Pillows Decorative 18x18 Pillow Inserts Set of 4
- Price
- $23.32
- Rating
- 4.7/5
- Reviews
- 126,455
- Age
- 9y ago
MIULEE Pack of 4 Couch Throw Pillow Covers 18x18 Inch Neutral Soft Decorative Chenille Pillow Covers Farmhouse Boho Cushion Covers for Mid Century Modern Spring Home Decor Sofa Bedroom Living Room
- Price
- $18.13
- Rating
- 4.6/5
- Reviews
- 3,713
- Age
- 2y ago
MIULEE Decorative Throw Pillow Covers Neutral Linen Fringe Throw Pillows Set of 2 Natural Beige Boho Farmhouse Cushion Covers with Tassels for Couch Sofa Bed Spring Home Decor 20x20 Inch
- Price
- $17.91
- Rating
- 4.5/5
- Reviews
- 1,615
- Age
- 2y ago
Trending
estimated 90-day click momentum
MEGAYES Pack of 2 Throw Pillow Covers 18x18 Decorative Solid Plush Faux Fur with Soft Velvet Back Square Striped Cushion Cases Modern Farmhouse Home Decor for Living Room Couch Sofa Bed Cream White
- Price
- $8.34
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 4mo ago
DAFENA Spring Pillow Covers 18x18 Inch 2 Pcs Blue Green Hydrangea Flower Decor Throw Pillows Vintage Floral Seasonal Summer Outdoor Decoration Pillowcase Linen Cushion Cover for Couch Sofa
- Price
- $16.38
- Rating
- 4.4/5
- Reviews
- 662
- Age
- 1y ago
MIULEE 18x18 Pillow Inserts 4 Pack 100% Virgin Fiber Filling Throw Pillows
- Price
- $19.73
- Rating
- 4.7/5
- Reviews
- 1,616
- Age
- 1y ago
MIULEE Olive Green Couch Pillow Covers 18x18 Inch Set of 2 Soft Chenille Decorative Square Throw Pillow Covers Farmhouse for Sofa Living Room Bed
- Price
- $10.31
- Rating
- 4.6/5
- Reviews
- 1,869
- Age
- 1y ago
MIULEE Pack of 2 Couch Throw Pillow Covers 18x18 Inch Neutral Beige Modern Boho Accent Decorative Pillow Covers Soft Chenille Farmhouse Cushion Covers for Home Decor Bed Sofa Living Room
- Price
- $9.72
- Rating
- 4.7/5
- Reviews
- 1,066
- Age
- 2y ago
Newest
by launch dateMEGAYES Pack of 2 Throw Pillow Covers 18x18 Decorative Solid Plush Faux Fur with Soft Velvet Back Square Striped Cushion Cases Modern Farmhouse Home Decor for Living Room Couch Sofa Bed Cream White
- Price
- $8.34
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 4mo ago
Aegero Pack of 2 Faux Fur Christmas Throw Pillow Covers 18x18 Inch Soft Plush Striped Neutral Couch Pillow Cover with Velvet Back Modern Home Decor for Sofa Living Room Couch Bed Cream White
- Price
- $5.98
- Rating
- 4.7/5
- Reviews
- 572
- Age
- 11mo ago
MIULEE 18x18 Pillow Inserts 4 Pack 100% Virgin Fiber Filling Throw Pillows
- Price
- $19.73
- Rating
- 4.7/5
- Reviews
- 1,616
- Age
- 1y ago
MIULEE Fall Teal Orange Decorative Throw Pillow Covers 18x18 Inch Set of 4 Boho Corduroy Striped Cushion Cases Modern Farmhouse Patchwork Pillow Cases for Couch Sofa Bedroom Home Decor
- Price
- $16.98
- Rating
- 4.6/5
- Reviews
- 1,131
- Age
- 1y ago
MIULEE 18x18 Throw Pillows Inserts 2 Pack Decorative Pillows for Couch Bed
- Price
- $13.53
- Rating
- 4.6/5
- Reviews
- 4,072
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
25 falling
Sellers
33
Est. top-5 brand share
80%
Top 20: 97%
Est. top-5 click share
33%
Top 20: 69%
Open market
18%
- MIULEE59%
- Utopia Bedding11%
- Aegero5%
- Topfinel4%
- MEGAYES2%
- CaliTime2%
- Open — no brand owns it (19 brands, 18%)
Demand
Throw Pillows search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Throw Pillows search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- throw pillows6.2M/yr
- throw pillow covers4.2M/yr
- pillow covers4.6M/yr
- decorative pillows3.0M/yr
- pillow covers 18x182.4M/yr
- couch pillows2.0M/yr
- throw pillows for couch1.9M/yr
- 18x18 pillow cover2.0M/yr
- decorative pillows for bed1.3M/yr
- pillow covers 20x201.5M/yr
Reviews and returns
What reviews say buyers love and hate about Throw Pillows
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Throw Pillows questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data