Is Throw Pillows profitable to sell on Amazon United States?

Flapen scores Throw Pillows 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $8.0M a year across 59 tracked products. 5 of the 5 products launched in the last year cleared the first-year sales bar. Search demand grew -11.4% in the last 90 days.

How competitive is the Throw Pillows niche on Amazon United States?

25 brands and 33 sellers compete in Throw Pillows on Amazon United States. The top 5 Throw Pillows products take 33% of clicks, and the top 5 brands take 80%.

What do buyers complain about in Throw Pillows?

Throw Pillows buyers on Amazon United States complain most about Quality-Overall, Size-Overall, and Fluffiness. An estimated 2.8% of orders come back.

When does demand for Throw Pillows peak?

Search demand for Throw Pillows on Amazon United States peaks in Jan, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Throw Pillows niche?

Throw Pillows sells for $15.09 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.98 to $28.23. The average product has 13,391 reviews, the count a new listing must catch up to.

Throw Pillows

Maybe

Shoppers spend an estimated $8.0M a year here. But buyers convert on only 1.4% of searches, so Throw Pillows is a Maybe.

Flapen Score: 52
52 / 100Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size: $8.0M/yr37.3M searches / yr
90-day growth: -11.4%search demand this quarter
Competition: 33%top-5 click share · 25 brands · 33 sellers

Flapen Score

Throw Pillows against its category

The dotted line is the Home & Kitchen average. Past it, Throw Pillows is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Throw Pillows market on Amazon at a glance

Shoppers on Amazon United States searched for Throw Pillows 37.3M times last year and spent an estimated $8.0M. The top 5 brands take 80% of clicks. Demand peaks in Jan. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 37.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.0M a year.

Searches, last 12 months: 37.3M
Growth, 90 days vs prior 90: -11.4%
Conversion, latest week: 1.4%
Market size, estimated: $8.0Ma year
Peak month: January1.6× the quietest month
Top search term: throw pillows6.2M searches a year

02 · Price

A sale here is worth $15.09.

Listings sell for $15.09 on average, from $5.98 to $28.23. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 6,000 to 8,000 of them. At $15.09 that is $91K to $121K a year per listing.

Average price: $15.09inside the $15 to $100 sweet spot
Price range: $5.98–$28.23
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 500K–600K
Units per listing a year: 6,000–8,000
Revenue per listing a year: $91K–$121K
Returns: 2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Decorative Pillows, Inserts & Covers. It carries 13,391 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #46in Decorative Pillows, Inserts & Covers
Average rating: 4.61 starsAmazon United States average 4.42 stars
Average reviews: 13,391per listing
Listings tracked: 59

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months: 5
Successful launches: 5Amazon's first-year sales bar
Average brand age: 39 months

Products

Top Throw Pillows products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

80%

Top 20: 97%

Top-5 click share

33%

Top 20: 69%

Open market

18%

Brand 159%
Brand 211%
Brand 35%
Brand 44%
Brand 52%
Brand 62%
Open — no brand owns it (19 brands, 18%)

Demand

Throw Pillows search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Throw Pillows search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

throw pillows6.2M/yr +4.7%1.1% conv.
throw pillow covers4.2M/yr -15.6%0.5% conv.
pillow covers4.6M/yr -23.6%0.5% conv.
decorative pillows3.0M/yr +2.0%0.4% conv.
pillow covers 18x182.4M/yr -25.6%0.7% conv.
couch pillows2.0M/yr -3.5%1.2% conv.
throw pillows for couch1.9M/yr -12.9%0.9% conv.
18x18 pillow cover2.0M/yr -21.9%1.1% conv.
decorative pillows for bed1.3M/yr +4.2%0.3% conv.
pillow covers 20x201.5M/yr -28.7%0.2% conv.

Reviews and returns

What reviews say buyers love and hate about Throw Pillows

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”

13%of negative reviews mention “Quality-Overall”

2.8%of orders come back

“Bad quality”

A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Throw Pillows questions

Answered from the same tracked data.

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