Skip to content

Through the Wall Air Conditioner

Maybe

The products selling today average only 2.9★. But buyers convert on only 0.6% of searches, so Through the Wall Air Conditioner is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 49
Market size
$965K/yr767K searches / yr
90-day growth
+261.7%search demand this quarter
Competition
37%top-5 click share · 17 brands · 92 sellers

Flapen Score

Through the Wall Air Conditioner against its category

The dotted line is the Home & Kitchen average. Past it, Through the Wall Air Conditioner is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Through the Wall Air Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Through the Wall Air Conditioner 767K times last year and spent an estimated $965K. The top 5 brands take 82% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 767K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +261.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $965K a year.

Searches, last 12 months
767K
Growth, 90 days vs prior 90
+261.7%
Conversion, latest week
0.6%
Market size, estimated
$965Ka year
Peak month
July15.7× the quietest month
Top search term
wall mounted air conditioner179K searches a year

02 · Price

A sale here is worth $216.76.

Listings sell for $216.76 on average, from $56.78 to $604.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $216.76 that is $0 to $22K a year per listing.

Average price
$216.76above the $15 to $100 sweet spot
Price range
$56.78–$604.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$22K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #567 within Air Conditioners. It carries 745 reviews at 2.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
44%
Out of stock, average day
18.8%
Average rank
#567in Air Conditioners
Average rating
2.93 starsAmazon United States average 4.42 stars
Average reviews
745per listing
Listings tracked
50

04 · Newcomers

19 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
19Amazon's first-year sales bar
Average brand age
25 months

Products

Top Through the Wall Air Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

92

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

37%

Top 20: 74%

Open market

15%

  • Brand 158%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (11 brands, 15%)

Demand

Through the Wall Air Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 15.7×

Search terms

Top Through the Wall Air Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wall mounted air conditioner179K/yr
  • through the wall air conditioner91K/yr
  • wall mount air conditioner66K/yr
  • wall air conditioner no window61K/yr
  • wall ac unit no window43K/yr
  • wall mounted ac unit46K/yr
  • wall mount ac unit41K/yr
  • wall mount ductless air conditioner24K/yr
  • portable wall air conditioner33K/yr
  • wall mount ac28K/yr

Reviews and returns

What reviews say buyers love and hate about Through the Wall Air Conditioner

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Heating”
16%of negative reviews mention “Durability”
5.3%of orders come back
“Broke before a year of use”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Through the Wall Air Conditioner questions

Answered from the same tracked data.