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Threshold Sheets Queen Size

Fail

The top 5 brands take 100% of clicks, so Threshold Sheets Queen Size is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$239K/yr517K searches / yr
90-day growth
+48.1%search demand this quarter
Competition
77%top-5 click share · 5 brands · 10 sellers

Flapen Score

Threshold Sheets Queen Size against its category

The dotted line is the Home & Kitchen average. Past it, Threshold Sheets Queen Size is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Threshold Sheets Queen Size market on Amazon at a glance

Shoppers on Amazon United States searched for Threshold Sheets Queen Size 517K times last year and spent an estimated $239K. All 5 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +48.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $239K a year.

Searches, last 12 months
517K
Growth, 90 days vs prior 90
+48.1%
Conversion, latest week
1.0%
Market size, estimated
$239Ka year
Peak month
May13.3× the quietest month
Top search term
lane linen organic cotton sheets58K searches a year

02 · Price

A sale here is worth $48.05.

Listings sell for $48.05 on average, from $28.83 to $87.67. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $48.05 that is $12K to $24K a year per listing.

Average price
$48.05inside the $15 to $100 sweet spot
Price range
$28.83–$87.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$12K–$24K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Sheets & Pillowcases. It carries 19,847 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#40in Sheets & Pillowcases
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
19,847per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Threshold Sheets Queen Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 211%
  • Brand 38%
  • Brand 43%
  • Brand 53%

Demand

Threshold Sheets Queen Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 13.3×

Search terms

Top Threshold Sheets Queen Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lane linen organic cotton sheets58K/yr
  • organic cotton sheets queen59K/yr
  • muslin comforter52K/yr
  • 100% cotton bedding39K/yr
  • lane linen43K/yr
  • 100% cotton bedding set26K/yr
  • 100% organic cotton comforter20K/yr
  • gots certified organic cotton sheets22K/yr
  • egyptian cotton sheets full size42K/yr
  • organic cotton bedding20K/yr

Reviews and returns

What reviews say buyers love and hate about Threshold Sheets Queen Size

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”
12%of negative reviews mention “Hard Feel”
3.3%of orders come back
“rough on the skin”
A buyer, on “Hard Feel”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Threshold Sheets Queen Size questions

Answered from the same tracked data.