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Thomas the Train Plush

Fail

Shoppers spend an estimated $25K a year here, so Thomas the Train Plush is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$25K/yr67K searches / yr
90-day growth
-30.1%search demand this quarter
Competition
59%top-5 click share · 17 brands · 78 sellers

Flapen Score

Thomas the Train Plush against its category

The dotted line is the Home & Kitchen average. Past it, Thomas the Train Plush is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thomas the Train Plush market on Amazon at a glance

Shoppers on Amazon United States searched for Thomas the Train Plush 67K times last year and spent an estimated $25K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
1.5%
Market size, estimated
$25Ka year
Peak month
December3.6× the quietest month
Top search term
train plush11K searches a year

02 · Price

A sale here is worth $23.88.

Listings sell for $23.88 on average, from $10.17 to $56.28. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $23.88 that is $0 to $2K a year per listing.

Average price
$23.88inside the $15 to $100 sweet spot
Price range
$10.17–$56.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #1,464 within Bed Pillows & Positioners. It carries 945 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
79%
Out of stock, average day
17.4%
Average rank
#1,464in Bed Pillows & Positioners
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
945per listing
Listings tracked
24

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Thomas the Train Plush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

78

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

59%

Top 20: 94%

Open market

23%

  • Brand 134%
  • Brand 223%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Thomas the Train Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Thomas the Train Plush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • train plush11K/yr
  • thomas the train plush12K/yr
  • train stuffed animal8K/yr
  • thomas plush6K/yr
  • stuffed train6K/yr
  • thomas the tank engine plush5K/yr
  • thomas the train stuffed toy8K/yr
  • thomas the train pillow5K/yr
  • train plush toy4K/yr
  • train stuffed toy4K/yr

Reviews and returns

What reviews say buyers love and hate about Thomas the Train Plush

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Arrived late an smaller than decsribed”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Thomas the Train Plush questions

Answered from the same tracked data.