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Thin Memory Foam Pillow

Fail

The top 5 products take 79% of clicks, so Thin Memory Foam Pillow is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$218K/yr114K searches / yr
90-day growth
+4.0%search demand this quarter
Competition
79%top-5 click share · 8 brands · 10 sellers

Flapen Score

Thin Memory Foam Pillow against its category

The dotted line is the Home & Kitchen average. Past it, Thin Memory Foam Pillow is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thin Memory Foam Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Thin Memory Foam Pillow 114K times last year and spent an estimated $218K. The top 5 brands take 89% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $218K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
+4.0%
Conversion, latest week
5.7%
Market size, estimated
$218Ka year
Peak month
July2.4× the quietest month
Top search term
thin memory foam pillow39K searches a year

02 · Price

A sale here is worth $33.79.

Listings sell for $33.79 on average, from $21.22 to $54.97. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $33.79 that is $17K to $25K a year per listing.

Average price
$33.79inside the $15 to $100 sweet spot
Price range
$21.22–$54.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$17K–$25K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #173 within Bed Pillows & Positioners. It carries 3,525 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#173in Bed Pillows & Positioners
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
3,525per listing
Listings tracked
12

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Thin Memory Foam Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

10

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

7%

  • Brand 146%
  • Brand 227%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 7%)

Demand

Thin Memory Foam Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Thin Memory Foam Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thin memory foam pillow39K/yr
  • thin cooling pillow13K/yr
  • bluewave pillow12K/yr
  • flat memory foam pillow11K/yr
  • low profile memory foam pillow6K/yr
  • slim memory foam pillow6K/yr
  • flat cooling pillow4K/yr
  • bluewave bedding ultra slim gel memory foam pillow5K/yr
  • thin foam pillow5K/yr
  • blue wave pillow5K/yr

Reviews and returns

What reviews say buyers love and hate about Thin Memory Foam Pillow

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Comfort-Overall”
14%of negative reviews mention “Smell”
5.7%of orders come back
“Chemical smell”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Thin Memory Foam Pillow questions

Answered from the same tracked data.