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Thermal Serving Dish

Fail

Buyers convert on only 0.7% of searches, so Thermal Serving Dish is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$54K/yr170K searches / yr
90-day growth
+39.1%search demand this quarter
Competition
44%top-5 click share · 22 brands · 48 sellers

Flapen Score

Thermal Serving Dish against its category

The dotted line is the Home & Kitchen average. Past it, Thermal Serving Dish is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermal Serving Dish market on Amazon at a glance

Shoppers on Amazon United States searched for Thermal Serving Dish 170K times last year and spent an estimated $54K. The top 5 brands take 70% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
+39.1%
Conversion, latest week
0.7%
Market size, estimated
$54Ka year
Top search term
thermal serving dish30K searches a year

02 · Price

A sale here is worth $47.37.

Listings sell for $47.37 on average, from $18.57 to $179.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $47.37 that is $0 to $5K a year per listing.

Average price
$47.37inside the $15 to $100 sweet spot
Price range
$18.57–$179.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #370 within Bakers & Casseroles. It carries 996 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
19.5%
Average rank
#370in Bakers & Casseroles
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
996per listing
Listings tracked
37

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Thermal Serving Dish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

48

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

44%

Top 20: 85%

Open market

24%

  • Brand 123%
  • Brand 214%
  • Brand 312%
  • Brand 411%
  • Brand 510%
  • Brand 66%

Demand

Thermal Serving Dish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.7× · 8 of 12 months tracked

Search terms

Top Thermal Serving Dish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thermal serving dish30K/yr
  • thermal serving dish with lid24K/yr
  • host thermal serving dish with lid10K/yr
  • insulated casserole dish18K/yr
  • insulated serving bowl9K/yr
  • insulated serving dishes11K/yr
  • insulated serving bowl with lid12K/yr
  • host modern thermal serving dish with lid3K/yr
  • thermal serving dish host modern4K/yr
  • insulated casserole10K/yr

Reviews and returns

What reviews say buyers love and hate about Thermal Serving Dish

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Heating”
5.7%of orders come back
“have it hot”
A buyer, on “Heating”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Thermal Serving Dish questions

Answered from the same tracked data.