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Thermal Robe

Fail

Demand is soft, at -34.8% this quarter, so Thermal Robe is a Fail.

Flapen Score
35
35 / 100
Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 49
Market size
$35K/yr50K searches / yr
90-day growth
-34.8%search demand this quarter
Competition
57%top-5 click share · 21 brands · 52 sellers

Flapen Score

Thermal Robe against its category

The dotted line is the Home & Kitchen average. Past it, Thermal Robe is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermal Robe market on Amazon at a glance

Shoppers on Amazon United States searched for Thermal Robe 50K times last year and spent an estimated $35K. The top 5 brands take 64% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-34.8%
Conversion, latest week
0.9%
Market size, estimated
$35Ka year
Top search term
cozy co robes12K searches a year

02 · Price

A sale here is worth $74.72.

Listings sell for $74.72 on average, from $20.69 to $165.60. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $74.72 that is $0 to $7K a year per listing.

Average price
$74.72inside the $15 to $100 sweet spot
Price range
$20.69–$165.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #350 within Bed Blankets. It carries 993 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
91%
Out of stock, average day
8.1%
Average rank
#350in Bed Blankets
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
993per listing
Listings tracked
23

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Thermal Robe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

21

Sellers

52

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

57%

Top 20: 97%

Open market

33%

  • Brand 121%
  • Brand 219%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 63%

Demand

Thermal Robe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 7.6× · 7 of 12 months tracked

Search terms

Top Thermal Robe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cozy co robes12K/yr
  • cozy co robe8K/yr
  • thermal robes4K/yr
  • thermal robe26K/yr

Reviews and returns

What reviews say buyers love and hate about Thermal Robe

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Warmth”
13%of negative reviews mention “Size-Overall”
3.9%of orders come back
“runs big”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Thermal Robe questions

Answered from the same tracked data.