Thermal Robe
FailDemand is soft, at -34.8% this quarter, so Thermal Robe is a Fail.
- Flapen Score
- 35 / 100Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 4935
- Market size
- $35K/yr50K searches / yr
- 90-day growth
- -34.8%search demand this quarter
- Competition
- 57%top-5 click share · 21 brands · 52 sellers
Flapen Score
Thermal Robe against its category
The dotted line is the Home & Kitchen average. Past it, Thermal Robe is stronger. Inside it, weaker.
Market
The Thermal Robe market on Amazon at a glance
Shoppers on Amazon United States searched for Thermal Robe 50K times last year and spent an estimated $35K. The top 5 brands take 64% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -34.8%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $35Ka year
- Top search term
- cozy co robes12K searches a year
02 · Price
A sale here is worth $74.72.
Listings sell for $74.72 on average, from $20.69 to $165.60. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $74.72 that is $0 to $7K a year per listing.
- Average price
- $74.72inside the $15 to $100 sweet spot
- Price range
- $20.69–$165.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #350 within Bed Blankets. It carries 993 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 91%
- Out of stock, average day
- 8.1%
- Average rank
- #350in Bed Blankets
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 993per listing
- Listings tracked
- 23
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Thermal Robe products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Super Blanky Wearable Blankets for Women Comfy Wearable Blanket Men Cozy Gifts for Women Dorm Room Essentials Graduation Gift for Her Girlfriend Gifts for Wife Birthday Gift Ideas Aspen Gray
- Price
- $41.92
- Rating
- 4.6/5
- Reviews
- 2,853
- Age
- 3y ago

Big Blanket Co Hideout Robe Purple | Sherpa Lining with Hood for Women & Men | Extra Soft Plush Blanket Robe | Oversized Cozy Housecoat
- Price
- $138.23
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 2y ago

Kozyus Wearable Heated Blanket with Foot Pocket & Sleeves Electric Blanket Heated Robe for Women & Men 5 Heat Settings 3H Auto-Off Machine Washable ETL Certified Gift-Ready 50x70 Inches Grey
- Price
- $85.39
- Rating
- 4.6/5
- Reviews
- 141
- Age
- 1y ago

MH MYLUNE HOME Ultra Soft Robe With Pockets Spa Bathrobe Loungewear Calf-Length Plush Fuzzy Fluffy Wrap Robe for Women Womens Robes Hooded Ribbed Taupe
- Price
- $50.64
- Rating
- 4.7/5
- Reviews
- 534
- Age
- 2y ago

Big Blanket Co Hideout Robe Light Grey | Sherpa Lining with Hood for Women & Men | Extra Soft Plush Blanket Robe | Oversized Cozy Housecoat
- Price
- $147.87
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 1y ago
Trending
estimated 90-day click momentum
Amazon Essentials Womens Lightweight Cotton Blend Waffle Mid-Length Bathrobe Breathable Loungewear (Available in Plus Size) White Medium
- Price
- $20.69
- Rating
- 4.6/5
- Reviews
- 806
- Age
- 4y ago

Brooklinen Luxury Cotton Bath Robe OEKO-TEX Certified Ultra Soft Adjustable Plush & Machine Washable Premium Turkish Plush Robes for Women & Men (Striped Abyss Large)
- Price
- $135.94
- Rating
- 4.3/5
- Reviews
- 270
- Age
- 4mo ago

SlumberMee Mens Robe with Hood Heavyweight Flannel Bathrobe for Men Full Length House Coat with Secure Sewn-in Belt Fleece Plush Bathrobe Luxurious Housecoat(Silver Grey XL)
- Price
- $58.94
- Rating
- 4.7/5
- Reviews
- 2,921
- Age
- 1y ago

Barefoot Dreams CozyChic Lite Ribbed Robe Faded Rose-Pearl S/M
- Price
- $82.11
- Rating
- 4.8/5
- Reviews
- 489
- Age
- 8y ago

H by Frette Shawl Collar Bathrobe with Piping (Large) - Luxury All-White Bathrobe For Men and Women/Soft Fluffy and Cozy / 100% Cotton
- Price
- $165.60
- Rating
- 4.7/5
- Reviews
- 149
- Age
- 2y ago
Newest
by launch date
Brooklinen Luxury Cotton Bath Robe OEKO-TEX Certified Ultra Soft Adjustable Plush & Machine Washable Premium Turkish Plush Robes for Women & Men (Striped Abyss Large)
- Price
- $135.94
- Rating
- 4.3/5
- Reviews
- 270
- Age
- 4mo ago

Wearable Heated Blanket Electric Throw Blanket 10 Heat Settings & 12H Timer 50x77 Portable Heated Blankets Warm Robe Flannel & Sherpa Heated Throw Wrap Shawl Wearable for Home Office Grey
- Price
- $71.64
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 6mo ago

COZYTY Electric Snuggle Throw Blankets with Foot Pocket Wearable Heated Throw with Sleeves & Hood 6 Heat Levels & 1-4H Timer Full Body Warmth The Perfect Warming Gift for Women & Men Camel
- Price
- $72.39
- Rating
- 4.5/5
- Reviews
- 277
- Age
- 9mo ago

ESTINGO Wearable Electric Throw Heated Blanket with Foot Pocket Heated Electric Blanket with Sleeves 6 Heating Levels and 1-4H Timer Heated Hoodie Women for Mom Grandma 5070 Grey
- Price
- $75.89
- Rating
- 4.6/5
- Reviews
- 210
- Age
- 9mo ago

Goocoz Wearable Heated Blankets Electric Snuggle Blanket with Foot Pockets Sleeves Hood Waist Belt 50x70 Electric Heating Throw Blanket Wearable Heated Robe
- Price
- $77.87
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
21
Sellers
52
Est. top-5 brand share
64%
Top 20: 99%
Est. top-5 click share
57%
Top 20: 97%
Open market
33%
- Super Blanky21%
- Big Blanket Co19%
- Kozyus10%
- Barefoot Dreams7%
- MH MYLUNE HOME7%
- Inner Wish3%
Demand
Thermal Robe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 7.6× · 7 of 12 months tracked
Search terms
Top Thermal Robe search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cozy co robes12K/yr
- cozy co robe8K/yr
- thermal robes4K/yr
- thermal robe26K/yr
Reviews and returns
What reviews say buyers love and hate about Thermal Robe
We read the reviews and the return reasons for every product selling here.
“runs big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thermal Robe questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









