Thermal Robe
FailDemand is soft, at -34.8% this quarter, so Thermal Robe is a Fail.
- Flapen Score
- 35 / 100Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 4935
- Market size
- $35K/yr50K searches / yr
- 90-day growth
- -34.8%search demand this quarter
- Competition
- 57%top-5 click share · 21 brands · 52 sellers
Flapen Score
Thermal Robe against its category
The dotted line is the Home & Kitchen average. Past it, Thermal Robe is stronger. Inside it, weaker.
Market
The Thermal Robe market on Amazon at a glance
Shoppers on Amazon United States searched for Thermal Robe 50K times last year and spent an estimated $35K. The top 5 brands take 64% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -34.8%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $35Ka year
- Top search term
- cozy co robes12K searches a year
02 · Price
A sale here is worth $74.72.
Listings sell for $74.72 on average, from $20.69 to $165.60. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $74.72 that is $0 to $7K a year per listing.
- Average price
- $74.72inside the $15 to $100 sweet spot
- Price range
- $20.69–$165.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #350 within Bed Blankets. It carries 993 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 91%
- Out of stock, average day
- 8.1%
- Average rank
- #350in Bed Blankets
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 993per listing
- Listings tracked
- 23
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Thermal Robe products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
21
Sellers
52
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
57%
Top 20: 97%
Open market
33%
- Brand 121%
- Brand 219%
- Brand 310%
- Brand 47%
- Brand 57%
- Brand 63%
Demand
Thermal Robe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 7.6× · 7 of 12 months tracked
Search terms
Top Thermal Robe search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cozy co robes12K/yr
- cozy co robe8K/yr
- thermal robes4K/yr
- thermal robe26K/yr
Reviews and returns
What reviews say buyers love and hate about Thermal Robe
We read the reviews and the return reasons for every product selling here.
“runs big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thermal Robe questions
Answered from the same tracked data.









