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45

the wreath depot

Skip it

Soft demand (-85.6% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 0Conversion 14Competition 84Returns 39Price range 79Avg price 95Brand share 88Review moat 69Quality gap 48

Avg price

Incredible$24.63

avg listing price — sweet spot $15–$100

Brand share

Great47%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Price range

Great$6.21–$49.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good720.9

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$44K

$44K/yr · 156K searches

Growth

Bad-85.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, the wreath depot is a $44K/yr Amazon United States market (156K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 45/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

the wreath depot market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$74K–$99K
units × avg price
Conversion rate
1.1%
Avg BSR
#6,290
Page quality
0%
Prime
100%
Sponsored
85%
Out of stock
6.0%
Avg brand age
23 months
Avg seller age
205 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

40 falling

Sellers

73

Top-5 brand share

47%

Top 20: 86%

Top-5 click share

31%

Top 20: 68%

Open market

48%

  • Yawwind12%
  • Sggvecsy12%
  • idyllic8%
  • Culudea8%
  • Montekin7%
  • J'FLORU5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -85.6% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 28.7×

Top the wreath depot search terms

  • spring door decor95K/yr
  • wildflower wreath17K/yr
  • wildflower wreaths for front door9K/yr
  • colorful wreath7K/yr
  • spring door decorations23K/yr
  • spring time wreaths for front door3K/yr
  • spring wreaths for front door 30 inches2K/yr
All search terms

Top the wreath depot products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$3K9%$4K12%$5K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about the wreath depot

What buyers praise and complain about, mined from review topics.

What buyers love

Color24%

“Bright colors”

Quality-Overall14%

“Amazing quality”

Value For Money14%

“Great Value”

Advertised Vs Actual Product8%

“Better Than Expected”

Size-Overall7%

“Perfect fit”

Embellishment/Embroidery Quality7%

“They will be a great addition to my decor”

Design-Overall3%

“Love the design”

Fluffiness2%

“fluffy”

Shape/Style2%

“It arrived in great shape”

Ease Of Use2%

“Easy”

What buyers complain about

Size-Overall20%

“They was a bit to big”

Quality-Overall16%

“Bad quality”

Advertised Vs Actual Product15%

“Looks nothing like the picture”

Value For Money5%

“not worth the price”

Color4%

“Change colors”

Thickness3%

“slightly thinner”

Durability3%

“Not durable”

Strength2%

“I wish it was more robust”

Fluffiness2%

“just needs fluffing”

Material Quality2%

“although is not the strongest quality material”

Top return reasons

Size-Overall47%
Advertised Vs Actual Product16%
Quality-Overall13%
Color6%
Material Quality4%
Shape/Style2%
Defective Material/Parts2%
Value For Money1%
Strength1%
Display Colors1%

Common questions

Is the wreath depot profitable to sell on Amazon United States?
The niche generates $44K/yr across 62 tracked products. 7 of 17 products launched in the last 360 days are still selling. 90-day search growth is -85.6%. Flapen's verdict: Skip it (45/100).
How competitive is the the wreath depot niche?
40 brands and 73 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in the wreath depot?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 3.9%.
When does demand for the wreath depot peak?
Demand peaks in Feb–Mar–Apr; the busiest month runs 28.7× the quietest.
What does it cost to enter the the wreath depot niche?
Listings span $6.21–$49.59; the average listing price is $24.63 (sweet spot $15–$100). The average incumbent carries 721 reviews — the moat a new listing must climb.