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The Wreath Depot

Fail

Demand is soft, at -85.6% this quarter, so The Wreath Depot is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$44K/yr156K searches / yr
90-day growth
-85.6%search demand this quarter
Competition
31%top-5 click share · 40 brands · 73 sellers

Flapen Score

The Wreath Depot against its category

The dotted line is the Home & Kitchen average. Past it, The Wreath Depot is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The The Wreath Depot market on Amazon at a glance

Shoppers on Amazon United States searched for The Wreath Depot 156K times last year and spent an estimated $44K. The top 5 brands take 47% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -85.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-85.6%
Conversion, latest week
1.1%
Market size, estimated
$44Ka year
Peak month
March28.7× the quietest month
Top search term
spring door decor95K searches a year

02 · Price

A sale here is worth $24.63.

Listings sell for $24.63 on average, from $6.21 to $49.59. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $24.63 that is $0 to $2K a year per listing.

Average price
$24.63inside the $15 to $100 sweet spot
Price range
$6.21–$49.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #6,290 within Wreaths. It carries 721 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#6,290in Wreaths
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
721per listing
Listings tracked
62

04 · Newcomers

7 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
7Amazon's first-year sales bar
Average brand age
23 months

Products

Top The Wreath Depot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

73

Top-5 brand share

47%

Top 20: 86%

Top-5 click share

31%

Top 20: 68%

Open market

48%

  • Brand 112%
  • Brand 212%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

The Wreath Depot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 28.7×

Search terms

Top The Wreath Depot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spring door decor95K/yr
  • wildflower wreath17K/yr
  • wildflower wreaths for front door9K/yr
  • colorful wreath7K/yr
  • spring door decorations23K/yr
  • spring time wreaths for front door3K/yr
  • spring wreaths for front door 30 inches2K/yr

Reviews and returns

What reviews say buyers love and hate about The Wreath Depot

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Color”
20%of negative reviews mention “Size-Overall”
3.9%of orders come back
“They was a bit to big”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common The Wreath Depot questions

Answered from the same tracked data.