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The Office Birthday Decorations

Fail

Shoppers spend an estimated $55K a year here, so The Office Birthday Decorations is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$55K/yr67K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
52%top-5 click share · 19 brands · 25 sellers

Flapen Score

The Office Birthday Decorations against its category

The dotted line is the Home & Kitchen average. Past it, The Office Birthday Decorations is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The The Office Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for The Office Birthday Decorations 67K times last year and spent an estimated $55K. The top 5 brands take 64% of clicks. Demand peaks in Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
4.9%
Market size, estimated
$55Ka year
Peak month
August1.9× the quietest month
Top search term
the office birthday decorations39K searches a year

02 · Price

A sale here is worth $16.61.

Listings sell for $16.61 on average, from $4.85 to $42.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.61 that is $2K to $4K a year per listing.

Average price
$16.61inside the $15 to $100 sweet spot
Price range
$4.85–$42.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #6,320 within Party Packs. It carries 180 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
88%
Out of stock, average day
5.5%
Average rank
#6,320in Party Packs
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
180per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top The Office Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

25

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

29%

  • Brand 116%
  • Brand 214%
  • Brand 312%
  • Brand 412%
  • Brand 510%
  • Brand 67%

Demand

The Office Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Search terms

Top The Office Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • the office birthday decorations39K/yr
  • the office party decorations10K/yr
  • the office themed party decorations7K/yr
  • the office birthday6K/yr
  • the office decorations4K/yr

Reviews and returns

What reviews say buyers love and hate about The Office Birthday Decorations

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
46%of negative reviews mention “Size-Overall”
1.5%of orders come back
“the banner is HUGE”
A buyer, on “Size-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common The Office Birthday Decorations questions

Answered from the same tracked data.