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The Cold Blanket King Size

Fail

Shoppers spend an estimated $9K a year here, so The Cold Blanket King Size is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$9K/yr11K searches / yr
90-day growth
+88.9%search demand this quarter
Competition
44%top-5 click share · 22 brands · 29 sellers

Flapen Score

The Cold Blanket King Size against its category

The dotted line is the Home & Kitchen average. Past it, The Cold Blanket King Size is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The The Cold Blanket King Size market on Amazon at a glance

Shoppers on Amazon United States searched for The Cold Blanket King Size 11K times last year and spent an estimated $9K. The top 5 brands take 71% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +88.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+88.9%
Conversion, latest week
1.2%
Market size, estimated
$9Ka year
Top search term
oversized king cooling blanket10K searches a year

02 · Price

A sale here is worth $64.68.

Listings sell for $64.68 on average, from $15.61 to $182.27. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $64.68 that is $0 to $6K a year per listing.

Average price
$64.68inside the $15 to $100 sweet spot
Price range
$15.61–$182.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #66 within Bed Blankets. It carries 5,250 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#66in Bed Blankets
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
5,250per listing
Listings tracked
35

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top The Cold Blanket King Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

29

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

44%

Top 20: 87%

Open market

25%

  • Brand 138%
  • Brand 222%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

The Cold Blanket King Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.9× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about The Cold Blanket King Size

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Warmth”
10%of negative reviews mention “Size-Overall”
3.7%of orders come back
“Doesnt really fit well”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common The Cold Blanket King Size questions

Answered from the same tracked data.