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The Big One Birthday Decorations

Maybe

The top 5 brands take only 40% of clicks. But the products selling today already average 4.7★, so The Big One Birthday Decorations is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 49
Market size
$88K/yr144K searches / yr
90-day growth
+66.1%search demand this quarter
Competition
32%top-5 click share · 38 brands · 41 sellers

Flapen Score

The Big One Birthday Decorations against its category

The dotted line is the Home & Kitchen average. Past it, The Big One Birthday Decorations is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The The Big One Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for The Big One Birthday Decorations 144K times last year and spent an estimated $88K. The top 5 brands take 40% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +66.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+66.1%
Conversion, latest week
3.2%
Market size, estimated
$88Ka year
Peak month
July3.8× the quietest month
Top search term
the big one party decorations74K searches a year

02 · Price

A sale here is worth $18.80.

Listings sell for $18.80 on average, from $5.96 to $35.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.80 that is $0 to $2K a year per listing.

Average price
$18.80inside the $15 to $100 sweet spot
Price range
$5.96–$35.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #3,407 within Party Packs. It carries 154 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#3,407in Party Packs
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
154per listing
Listings tracked
44

04 · Newcomers

2 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top The Big One Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

38 falling

Sellers

41

Top-5 brand share

40%

Top 20: 84%

Top-5 click share

32%

Top 20: 76%

Open market

55%

  • Brand 110%
  • Brand 29%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

The Big One Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.8×

Search terms

Top The Big One Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • the big one party decorations74K/yr
  • the big one birthday decorations27K/yr
  • the big one27K/yr
  • the big one birthday8K/yr
  • big one birthday decorations8K/yr

Reviews and returns

What reviews say buyers love and hate about The Big One Birthday Decorations

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
41%of negative reviews mention “Size-Overall”
2.5%of orders come back
“The size is not accurate”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common The Big One Birthday Decorations questions

Answered from the same tracked data.