Is thats amore profitable to sell on Amazon United States?

The niche generates $50K/yr across 67 tracked products. 1 of 52 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the thats amore niche?

52 brands and 56 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 29% of demand.

What do buyers complain about in thats amore?

Top complaints mined from reviews: Thickness, Size-Overall, Strength. The return rate is 3.2%.

What does it cost to enter the thats amore niche?

Listings span $7.17–$85.58; the average listing price is $16.99 (sweet spot $15–$100). The average incumbent carries 139 reviews — the moat a new listing must climb.

thats amore

Worth a look

Shows no brand lock-in (top 5 brands take 29% of clicks), but a small market ($50K/yr) keeps it on the watch list.

Brand share

Incredible29%

top-5 brand share — no brand owns this niche

Review moat

Great139.04

avg incumbent reviews — the moat a new listing must climb

Competition

Great26%

top-5 click share — an open shelf

Price range

Great$7.17–$85.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.99

avg listing price — sweet spot $15–$100

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

Market size

Bad$50K

$50K/yr · 138K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, thats amore is a $50K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 29% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

thats amore market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $51K–$68K; units × avg price
Conversion rate: 2.1%
Avg BSR: #7,222
Page quality: 0%
Prime: 91%
Sponsored: 91%
Out of stock: 3.2%
Avg brand age: 24 months
Avg seller age: 194 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

52 rising

Sellers

Top-5 brand share

29%

Top 20: 75%

Top-5 click share

26%

Top 20: 66%

Open market

67%

FYSUIMU9%
Tinlade6%
Teeloray5%
WAOUH5%
TrinhGuo5%
LemonRoad4%

Demand

Weekly Amazon search volume, last 18 weeks — -7.6% search growth over the last 90 days.

Open Trend

Top thats amore search terms

thats amore party decorations48K/yr -11.2%1.5% conv.
thats amore bridal shower decorations28K/yr +7.1%1.9% conv.
thats amore30K/yr -7.6%1.0% conv.
thats amore bridal shower11K/yr -32.3%0.9% conv.
thats amore decorations7K/yr +8.3%1.9% conv.
thats amore sign7K/yr +11.8%2.3% conv.
italian bridal shower decorations6K/yr -16.1%0.4% conv.

All search terms

Top thats amore products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FYSUIMU Thats Amore Backdrop Italian Wedding Engagement Party Decoration Photography Background Banner Red Hand Drawn Photo Prop for Bachelorette Bridal Shower 7 x 5 Ft

FYSUIMU$14.264.1★9 rev

Tinlade 100 Pcs Thats Amore Party Decorations Pizza Theme Disposable Napkins Red and White Gingham Paper Napkins Italian Themed Party Supplies for Bachelorette Wedding Bridal Baby Shower

Tinlade$16.164.9★15 rev

144Pcs Thats Amore Party Decorations Pizza Theme Disposable Plates Napkins

Teeloray$25.434.3★207 rev

150 PCS Thats Amore Bridal Shower Decorations - TrinhGuo Thats Amore Party Decorations Balloon Set Red Italian Themed Engagement Wedding Bachelorette Party Backdrop Balloons Garland Kit

TrinhGuo$21.095.0★4 rev

LemonRoad 48 Pcs Thats Amore Plates Bridal Shower Decoration Wedding Paper Plates Thats Amore Party Decorations Women Wedding Bachelorette Engagement Party Disposable Tableware Set Supplies

LemonRoad$16.534.5★4 rev

Newest

by launch date

Yingoto 205 Pcs All-in-One Thats Amore Party Decorations Serves 25 Guests Italian Themed Red White Supplies with Balloon Plates

Yingoto$18.1621 rev

3mo ago

Thats Amore Confetti - Italian Themed Party Decorations Sweet Bow Pizza Wine Glass Centerpieces Bridal Shower Italian Party Confetti Engagement Wedding Anniversary Dinner Photo Props

WAOUH$13.482 rev

4mo ago

Moukeren Thats Amore Arch Backdrop Cover 6ft and 7.2ft for Wedding Bridal Shower Party Gender Reveal Birthday Party Banquet Photo Arches Background Decorations

Moukeren$38.9237 rev

4mo ago

Willinglong 50 Pcs12oz Thats Amore Plastic Cups with Lids Straws Thats Amore Bow Italian Wedding Engagement Party Decoration Italian Theme Party Supplies for Wedding Bridal Bachelorette Shower

Willinglong$26.0021 rev

5mo ago

FYSUIMU 50 Pcs Thats Amore Cocktail Napkin 3 Ply Disposable Paper Napkin Italian Pizza and Wine Theme Party Drink Beverage Napkins for Wedding Engagement Bridal Shower Party Supplies

FYSUIMU$12.1130 rev

5mo ago

What buyers say about thats amore

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Great quality”

Color13%

“bright colors”

Ease Of Use8%

“This package is very convenient”

Advertised Vs Actual Product7%

“Its exactly as shown”

Design-Overall6%

“I love this decorative set”

Strength6%

“knives are very sturdy”

Durability6%

“hanging it so it's pretty durable”

Value For Money5%

“Much better than the bargain store variety”

Assembly/Installation5%

“easy to assemble”

Size-Overall4%

“Good size”

What buyers complain about

Thickness15%

“they are not super thick”

Size-Overall10%

“The of the kit was bigger than I thought it would be”

Strength8%

“flimsy”

Assembly/Installation8%

“Very hard to put together”

Advertised Vs Actual Product8%

“looks less like picture than descripted”

Value For Money2%

“Def not worth the price”

Defective Material/Parts2%

“without all the parts to make it work”

Water Resistance2%

“This set may not hold up in heavy wind or rain”

Ease Of Cleaning2%

“It came dirty”

Color1%

“the red color of the patterns is rather dull”

Top return reasons

Size-Overall33%

Color13%

Material Quality12%

Value For Money9%

Advertised Vs Actual Product6%

Thin5%

Quality-Overall4%

Functionality-Overall2%

Display Colors2%

Strength1%

Common questions

Is thats amore profitable to sell on Amazon United States?: The niche generates $50K/yr across 67 tracked products. 1 of 52 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the thats amore niche?: 52 brands and 56 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 29% of demand.
What do buyers complain about in thats amore?: Top complaints mined from reviews: Thickness, Size-Overall, Strength. The return rate is 3.2%.
What does it cost to enter the thats amore niche?: Listings span $7.17–$85.58; the average listing price is $16.99 (sweet spot $15–$100). The average incumbent carries 139 reviews — the moat a new listing must climb.