Is that girl lay lay party supplies profitable to sell on Amazon United States?

The niche generates $3K/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.6%. Flapen's verdict: Skip it (25/100).

How competitive is the that girl lay lay party supplies niche?

3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for that girl lay lay party supplies peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 5.7× the quietest.

What does it cost to enter the that girl lay lay party supplies niche?

Listings span $6.54–$12.95; the average listing price is $9.81 (sweet spot $15–$100). The average incumbent carries 10 reviews — the moat a new listing must climb.

that girl lay lay party supplies

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Incredible10.33

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.6%

return rate — above 5% kills the launch gate

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$9.81

avg listing price — sweet spot $15–$100

Growth

Bad-32.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$3K

$3K/yr · 4K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$6.54–$12.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United States niche tracking, that girl lay lay party supplies is a $3K/yr Amazon United States market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 25/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

that girl lay lay party supplies market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $981–$2K; units × avg price
Conversion rate: 7.3%
Avg BSR: #10,564
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 14.1%
Avg brand age: 22 months
Avg seller age: 234 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

karg51%
Ezcpigei39%
ELZEM11%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.6% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 5.7×

Open Trend

Top that girl lay lay party supplies search terms

that girl lay lay party decorations2K/yr -45.0%2.1% conv.
lay lay birthday party decorations533/yr -4.2%1.8% conv.
that girl lay lay party supplies419/yr -9.2%1.0% conv.
laylay birthday party decorations503/yr -54.4%0.0% conv.
that girl lay lay birthday party decorations249/yr -17.0%7.7% conv.
lay lay party supplies19/yr +0.0%0.0% conv.

All search terms

Top that girl lay lay party supplies products on Amazon

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

That Girl Lay Lay Birthday Decorations That Girl Lay Girl Party Supplies Include Happy Birthday Banner Cake Topper and Cupcake Toppers Balloons for Kids Party Decor

karg$9.944.7★28 rev

That Girl Lay Lay Birthday Party Decorations - Banner Cake Topper 12 Cupcake Toppers 18 Black Balloons

Ezcpigei$12.950.0★0 rev

That Girl Birthday Party Decoration Photo Background 5 x 3 FT and 18 Pcs Balloon Girl Merch Party Backdrop Supplies

ELZEM$6.545.0★3 rev

Newest

by launch date

That Girl Lay Lay Birthday Party Decorations - Banner Cake Topper 12 Cupcake Toppers 18 Black Balloons

Ezcpigei$12.950 rev

9mo ago

That Girl Birthday Party Decoration Photo Background 5 x 3 FT and 18 Pcs Balloon Girl Merch Party Backdrop Supplies

ELZEM$6.543 rev

1y ago

That Girl Lay Lay Birthday Decorations That Girl Lay Girl Party Supplies Include Happy Birthday Banner Cake Topper and Cupcake Toppers Balloons for Kids Party Decor

karg$9.9428 rev

2y ago

Common questions

Is that girl lay lay party supplies profitable to sell on Amazon United States?: The niche generates $3K/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.6%. Flapen's verdict: Skip it (25/100).
How competitive is the that girl lay lay party supplies niche?: 3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for that girl lay lay party supplies peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 5.7× the quietest.
What does it cost to enter the that girl lay lay party supplies niche?: Listings span $6.54–$12.95; the average listing price is $9.81 (sweet spot $15–$100). The average incumbent carries 10 reviews — the moat a new listing must climb.