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That Girl Lay Lay Party Supplies

Fail

The top 5 products take 100% of clicks, so That Girl Lay Lay Party Supplies is a Fail.

Flapen Score
25
25 / 100
Ranks 10,999 of 11,240 Home & Kitchen niches · −24 vs the category median of 49
Market size
$3K/yr4K searches / yr
90-day growth
-32.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

That Girl Lay Lay Party Supplies against its category

The dotted line is the Home & Kitchen average. Past it, That Girl Lay Lay Party Supplies is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The That Girl Lay Lay Party Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for That Girl Lay Lay Party Supplies 4K times last year and spent an estimated $3K. All 3 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
7.3%
Market size, estimated
$3Ka year
Peak month
September5.7× the quietest month
Top search term
that girl lay lay party decorations2K searches a year

02 · Price

A sale here is worth $9.81.

Listings sell for $9.81 on average, from $6.54 to $12.95. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $9.81 that is $0 to $981 a year per listing.

Average price
$9.81under the $15 to $100 sweet spot
Price range
$6.54–$12.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$981
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #10,564 within Party Packs. It carries 10 reviews at 4.85 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
14.1%
Average rank
#10,564in Party Packs
Average rating
4.85 starsAmazon United States average 4.42 stars
Average reviews
10per listing
Listings tracked
3

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top That Girl Lay Lay Party Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 239%
  • Brand 311%

Demand

That Girl Lay Lay Party Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 5.7×

Search terms

Top That Girl Lay Lay Party Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • that girl lay lay party decorations2K/yr
  • lay lay birthday party decorations533/yr
  • that girl lay lay party supplies419/yr
  • laylay birthday party decorations503/yr
  • that girl lay lay birthday party decorations249/yr
  • lay lay party supplies19/yr

FAQ

Common That Girl Lay Lay Party Supplies questions

Answered from the same tracked data.