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Thanksgiving Table Decorations

Maybe

Search demand grew +547.1% this quarter. But buyers convert on only 0.5% of searches, so Thanksgiving Table Decorations is a Maybe.

Flapen Score
62
62 / 100
Top 7% of 11,240 Home & Kitchen niches · +13 vs the category median of 49
Market size
$254K/yr3.6M searches / yr
90-day growth
+547.1%search demand this quarter
Competition
22%top-5 click share · 103 brands · 136 sellers

Flapen Score

Thanksgiving Table Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Thanksgiving Table Decorations is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thanksgiving Table Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Thanksgiving Table Decorations 3.6M times last year and spent an estimated $254K. The top 5 brands take 23% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +547.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $254K a year.

Searches, last 12 months
3.6M
Growth, 90 days vs prior 90
+547.1%
Conversion, latest week
0.5%
Market size, estimated
$254Ka year
Peak month
November757.0× the quietest month
Top search term
vintage fall decor53K searches a year

02 · Price

A sale here is worth $14.11.

Listings sell for $14.11 on average, from $2.71 to $38.20. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $14.11 that is $4K to $7K a year per listing.

Average price
$14.11under the $15 to $100 sweet spot
Price range
$2.71–$38.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #5,490 within Decorative Pillows, Inserts & Covers. It carries 1,500 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
8.0%
Average rank
#5,490in Decorative Pillows, Inserts & Covers
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,500per listing
Listings tracked
118

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Thanksgiving Table Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

103 rising

Sellers

136

Top-5 brand share

23%

Top 20: 56%

Top-5 click share

22%

Top 20: 52%

Open market

73%

  • Brand 16%
  • Brand 25%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Thanksgiving Table Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.8M1.3MSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 757.0×

Search terms

Top Thanksgiving Table Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vintage fall decor53K/yr
  • thanksgiving table decor863K/yr
  • fall room decor aesthetic27K/yr
  • fall decor room13K/yr
  • autumn room decor7K/yr
  • autumn kitchen decor12K/yr
  • halloween fall decorations9K/yr
  • fall patio decor23K/yr
  • fall bedroom8K/yr
  • pottery barn fall decor2.5M/yr

Reviews and returns

What reviews say buyers love and hate about Thanksgiving Table Decorations

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
4.6%of orders come back
“It runs short”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Thanksgiving Table Decorations questions

Answered from the same tracked data.