Thanksgiving Hand Towels

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months

151K

Growth, 90 days vs prior 90

-17.6%

Conversion, latest week

2.7%

Market size, estimated

$83Ka year

Peak month

November66.2× the quietest month

Top search term

avanti towels9K searches a year

Listings sell for $20.70 on average, from $10.69 to $58.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $20.70 that is $0 to $2K a year per listing.

Average price

$20.70inside the $15 to $100 sweet spot

Price range

$10.69–$58.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.2%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.6% of listings are out of stock. The average listing ranks #1,245 within Towels. It carries 312 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

100%

Out of stock, average day

20.6%

Average rank

#1,245in Towels

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

312per listing

Listings tracked

36

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months