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Thanksgiving Door Decorations

Fail

The top 5 brands take 100% of clicks, so Thanksgiving Door Decorations is a Fail.

Flapen Score
25
25 / 100
Ranks 10,999 of 11,240 Home & Kitchen niches · −24 vs the category median of 49
Market size
$38K/yr158K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
89%top-5 click share · 5 brands · 6 sellers

Flapen Score

Thanksgiving Door Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Thanksgiving Door Decorations is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thanksgiving Door Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Thanksgiving Door Decorations 158K times last year and spent an estimated $38K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
2.8%
Market size, estimated
$38Ka year
Peak month
November207.5× the quietest month
Top search term
thanksgiving door decorations86K searches a year

02 · Price

A sale here is worth $8.43.

Listings sell for $8.43 on average, from $6.22 to $9.99. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $8.43 that is $0 to $843 a year per listing.

Average price
$8.43under the $15 to $100 sweet spot
Price range
$6.22–$9.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$843
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.7% of listings are out of stock. The average listing ranks #25,586 within Banners. It carries 56 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
22.7%
Average rank
#25,586in Banners
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
56per listing
Listings tracked
6

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Thanksgiving Door Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 138%
  • Brand 221%
  • Brand 316%
  • Brand 414%
  • Brand 511%
  • Open — no brand owns it (0%)

Demand

Thanksgiving Door Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMar

Peak months: Oct, Nov · busiest ÷ quietest = 207.5×

Search terms

Top Thanksgiving Door Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thanksgiving door decorations86K/yr
  • thanksgiving door sign16K/yr
  • thanksgiving door decor27K/yr
  • thanksgiving door hanger11K/yr
  • thanksgiving front door decor6K/yr
  • turkey wreath6K/yr
  • thanksgiving front door decorations6K/yr

Reviews and returns

What reviews say buyers love and hate about Thanksgiving Door Decorations

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Value For Money”
2.4%of orders come back
“worth it”
A buyer, on “Value For Money”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Thanksgiving Door Decorations questions

Answered from the same tracked data.