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thanksgiving cupcake toppers

Skip it

Prices mostly outside the sweet spot ($6.47–$8.91) — this niche doesn't clear our bar today.

Market size 6Growth 98Conversion 67Competition 21Returns 59Price range 0Avg price 21Brand share 50Review moat 93Quality gap 14

Growth

Incredible+212.7%

90-day search growth — must beat 0% to launch

Review moat

Great140

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Returns

Good2.6%

return rate — above 5% kills the launch gate

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Bad75%

top-5 click share — a locked-up shelf

Avg price

Bad$7.49

avg listing price — sweet spot $15–$100

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$25K

$25K/yr · 55K searches

Price range

Bad$6.47–$8.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, thanksgiving cupcake toppers is a $25K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Aug 6, 2026 · scored weekly · How we score niches

thanksgiving cupcake toppers market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
$37K–$45K
units × avg price
Conversion rate
6.1%
Avg BSR
#989
Page quality
0%
Prime
100%
Sponsored
56%
Out of stock
24.2%
Avg brand age
24 months
Avg seller age
286 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

10

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

17%

  • Vicuna R24%
  • KFJBPB20%
  • Leislam15%
  • WorldBazaar9%
  • Jiesky8%
  • Yoshiky8%
  • Open — no brand owns it (3 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — +212.7% search growth over the last 90 days.
25K15KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecJunAugNovMar

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 371.4×

Top thanksgiving cupcake toppers search terms

  • fall cocktail picks6K/yr
  • fall toothpicks7K/yr
  • thanksgiving picks6K/yr
  • thanksgiving toothpicks15K/yr
  • thanksgiving cocktail picks6K/yr
  • fall toothpicks for appetizers3K/yr
  • turkey toothpicks5K/yr
  • thanksgiving toothpicks for appetizers8K/yr
All search terms

Top thanksgiving cupcake toppers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$5K30%$7K40%$10K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about thanksgiving cupcake toppers

What buyers praise and complain about, mined from review topics.

What buyers love

Color100%

“So pretty and colorful”

Top return reasons

Product Condition100%

Common questions

Is thanksgiving cupcake toppers profitable to sell on Amazon United States?
The niche generates $25K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +212.7%. Flapen's verdict: Skip it (43/100).
How competitive is the thanksgiving cupcake toppers niche?
9 brands and 10 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 75% of demand.
When does demand for thanksgiving cupcake toppers peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 371.4× the quietest.
What does it cost to enter the thanksgiving cupcake toppers niche?
Listings span $6.47–$8.91; the average listing price is $7.49 (sweet spot $15–$100). The average incumbent carries 140 reviews — the moat a new listing must climb.