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Thanksgiving Crackers

Fail

Shoppers spend an estimated $0 a year here, so Thanksgiving Crackers is a Fail.

Flapen Score
29
29 / 100
Ranks 10,776 of 11,240 Home & Kitchen niches · −20 vs the category median of 49
Market size
$0/yr108K searches / yr
90-day growth
+11.8%search demand this quarter
Competition
100%top-5 click share · 4 brands · 6 sellers

Flapen Score

Thanksgiving Crackers against its category

The dotted line is the Home & Kitchen average. Past it, Thanksgiving Crackers is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thanksgiving Crackers market on Amazon at a glance

Shoppers on Amazon United States searched for Thanksgiving Crackers 108K times last year and spent an estimated $0. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
November757.0× the quietest month
Top search term
thanksgiving crackers34K searches a year

02 · Price

A sale here is worth $20.81.

Listings sell for $20.81 on average, from $18.11 to $23.05. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $20.81 that is $2K to $5K a year per listing.

Average price
$20.81inside the $15 to $100 sweet spot
Price range
$18.11–$23.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 44.4% of listings are out of stock. The average listing ranks #3,892 within Favors. It carries 15 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
44.4%
Average rank
#3,892in Favors
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
15per listing
Listings tracked
4

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Thanksgiving Crackers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 130%
  • Brand 227%
  • Brand 325%
  • Brand 417%
  • Open — no brand owns it (0%)

Demand

Thanksgiving Crackers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26AugSepOctNovDecJanJulAugSepOctNovDecJanFeb

Peak months: Nov · busiest ÷ quietest = 757.0×

Search terms

Top Thanksgiving Crackers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thanksgiving crackers34K/yr
  • thanksgiving crackers poppers23K/yr
  • thanksgiving poppers23K/yr
  • thanksgiving party crackers4K/yr
  • thanksgiving crackers with snap8K/yr
  • thanksgiving poppers crackers with gifts9K/yr
  • thanksgiving poppers for adults4K/yr
  • thanksgiving crackers with snap and prizes3K/yr

Reviews and returns

What reviews say buyers love and hate about Thanksgiving Crackers

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Fun/Entertainment Experience”
2.5%of orders come back
“Well done and fun”
A buyer, on “Fun/Entertainment Experience”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Thanksgiving Crackers questions

Answered from the same tracked data.