thanksgiving candles
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$17.31avg listing price — sweet spot $15–$100
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Price range
Good$9.31–$30.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+43.4%90-day search growth — must beat 0% to launch
Review moat
Good1,378.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$163K$163K/yr · 134K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, thanksgiving candles is a $163K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
thanksgiving candles market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $138K–$173K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #976
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 27%
- Out of stock
- 11.1%
- Avg brand age
- 41 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
95
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Yankee Candle100%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 39 weeks — +43.4% search growth over the last 90 days.Top thanksgiving candles search terms
- yankee candle autumn wreath14K/yr
- thanksgiving candles72K/yr
- autumn wreath yankee candles9K/yr
- thanksgiving candle18K/yr
- autumn wreath candle5K/yr
- yankee candles autumn wreath4K/yr
Top thanksgiving candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Autumn Wreath Thanksgiving Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.894.5★490 rev
Yankee Candle Autumn Wreath Scented Classic 22oz Large Jar Single Wick Aromatherapy Candle Over 110 Hours of Burn Time Fall Fragrance Perfect for gifting
Yankee Candle$19.714.6★11,815 rev
Yankee Candle Autumn Wreath Scented Signature 20oz Large Jar 2-Wick Candle Over 60 Hours of Burn Time
Yankee Candle$30.414.6★95 rev
Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Autumn Wreath
Yankee Candle$18.564.6★52 rev
Yankee Candle Autumn Wreath Scenterpiece Easy MeltCup Food & Spice Scent 2.2 oz
Yankee Candle$9.314.6★202 rev
Newest
by launch dateYankee Candle Autumn Wreath Thanksgiving Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.89490 rev
Yankee Candle Red Apple Wreath Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.80281 rev
Yankee Candle Autumn Leaves Scented Candle 22oz Large Jar Up to 150 Hour Burn Time Giftable
Yankee Candle$16.68262 rev
Yankee Candle Spiced Pumpkin Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$16.011,420 rev
Yankee Candle Car Jar Ultimate Air Freshener Hanging Car Air Freshener Long Lasting Car Fragrance (Autumn Wreath)
Yankee Candle$17.2788 rev
Trending
90-day click momentumYankee Candle Car Jar Ultimate Air Freshener Hanging Car Air Freshener Long Lasting Car Fragrance (Autumn Wreath)
Yankee Candle$17.274.0★
Yankee Candle Autumn Wreath Scenterpiece Easy MeltCup Food & Spice Scent 2.2 oz
Yankee Candle$9.314.6★
Yankee Candle Red Apple Wreath Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.804.6★
Yankee Candle Autumn Wreath Scented Signature 20oz Large Jar 2-Wick Candle Over 60 Hours of Burn Time
Yankee Candle$30.414.6★
Yankee Candle Autumn Wreath Thanksgiving Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.894.5★
What buyers say about thanksgiving candles
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Good quality”
“Great value”
“Great candle”
“As advertised”
“the candles give just that extra touch of warmth”
“Long-lasting candle”
“Love the relaxed feel it gives your home”
“I gave it as a gift”
“Thick glass very pretty”
What buyers complain about
“No scent”
“But it is a little pricey”
“It's big,”
“this is NOT the same”
Top return reasons
Common questions
- Is thanksgiving candles profitable to sell on Amazon United States?
- The niche generates $163K/yr across 11 tracked products. 90-day search growth is +43.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the thanksgiving candles niche?
- 1 brands and 95 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in thanksgiving candles?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.8%.
- What does it cost to enter the thanksgiving candles niche?
- Listings span $9.31–$30.41; the average listing price is $17.31 (sweet spot $15–$100). The average incumbent carries 1,378 reviews — the moat a new listing must climb.