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Thanksgiving Blanket

Fail

Shoppers spend an estimated $11K a year here, so Thanksgiving Blanket is a Fail.

Flapen Score
35
35 / 100
Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 49
Market size
$11K/yr76K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
73%top-5 click share · 10 brands · 15 sellers

Flapen Score

Thanksgiving Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Thanksgiving Blanket is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thanksgiving Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Thanksgiving Blanket 76K times last year and spent an estimated $11K. The top 5 brands take 73% of clicks. Demand peaks in Oct–Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
0.7%
Market size, estimated
$11Ka year
Peak month
November96.5× the quietest month
Top search term
thanksgiving blanket25K searches a year

02 · Price

A sale here is worth $22.65.

Listings sell for $22.65 on average, from $14.11 to $37.35. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.65 that is $0 to $2K a year per listing.

Average price
$22.65inside the $15 to $100 sweet spot
Price range
$14.11–$37.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.6% of listings are out of stock. The average listing ranks #3,430 within Throws. It carries 443 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
31.6%
Average rank
#3,430in Throws
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
443per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Thanksgiving Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

15

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

20%

  • Brand 140%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Thanksgiving Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 96.5×

Search terms

Top Thanksgiving Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thanksgiving blanket25K/yr
  • turkey blanket6K/yr
  • thanksgiving throw blanket28K/yr
  • thanksgiving blankets and throws10K/yr
  • thanksgiving throw6K/yr

Reviews and returns

What reviews say buyers love and hate about Thanksgiving Blanket

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Soft Feel”
21%of negative reviews mention “Thickness”
2.8%of orders come back
“really isn't thick enough for my liking”
A buyer, on “Thickness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Thanksgiving Blanket questions

Answered from the same tracked data.