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Tfal Pot

Fail

The top 5 brands take 94% of clicks, so Tfal Pot is a Fail.

Flapen Score
33
33 / 100
Ranks 10,380 of 11,240 Home & Kitchen niches · −16 vs the category median of 49
Market size
$163K/yr132K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
61%top-5 click share · 9 brands · 36 sellers

Flapen Score

Tfal Pot against its category

The dotted line is the Home & Kitchen average. Past it, Tfal Pot is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tfal Pot market on Amazon at a glance

Shoppers on Amazon United States searched for Tfal Pot 132K times last year and spent an estimated $163K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
1.9%
Market size, estimated
$163Ka year
Peak month
November2.9× the quietest month
Top search term
tfal pot33K searches a year

02 · Price

A sale here is worth $65.27.

Listings sell for $65.27 on average, from $20.01 to $213.02. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $65.27 that is $0 to $7K a year per listing.

Average price
$65.27inside the $15 to $100 sweet spot
Price range
$20.01–$213.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #139 within Cookware Sets. It carries 6,056 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#139in Cookware Sets
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
6,056per listing
Listings tracked
24

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Tfal Pot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

36

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

4%

  • Brand 183%
  • Brand 24%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Tfal Pot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Tfal Pot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tfal pot33K/yr
  • t fal pot19K/yr
  • tfal pots13K/yr
  • t-fal pot13K/yr
  • tefal pot12K/yr
  • t fal pots8K/yr
  • tfal sauce pan6K/yr
  • t-fal pots5K/yr
  • 3.5 qt saucepan with lid4K/yr
  • 3 pot set4K/yr

Reviews and returns

What reviews say buyers love and hate about Tfal Pot

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Quality-Overall”
3.3%of orders come back
“Horrible quality”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Tfal Pot questions

Answered from the same tracked data.