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Teto

Fail

Buyers convert on only 1.0% of searches, so Teto is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$307K/yr763K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
80%top-5 click share · 9 brands · 19 sellers

Flapen Score

Teto against its category

The dotted line is the Home & Kitchen average. Past it, Teto is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teto market on Amazon at a glance

Shoppers on Amazon United States searched for Teto 763K times last year and spent an estimated $307K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 763K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $307K a year.

Searches, last 12 months
763K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
1.0%
Market size, estimated
$307Ka year
Peak month
December3.1× the quietest month
Top search term
teto278K searches a year

02 · Price

A sale here is worth $38.69.

Listings sell for $38.69 on average, from $10.95 to $92.95. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $38.69 that is $39K to $48K a year per listing.

Average price
$38.69inside the $15 to $100 sweet spot
Price range
$10.95–$92.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
$39K–$48K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #25,375 within Collectible Dolls. It carries 23 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
54%
Out of stock, average day
16.7%
Average rank
#25,375in Collectible Dolls
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
23per listing
Listings tracked
13

04 · Newcomers

4 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Teto products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

19

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

6%

  • Brand 136%
  • Brand 231%
  • Brand 311%
  • Brand 48%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Teto search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Teto search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teto278K/yr
  • kasane teto173K/yr
  • teto plush210K/yr
  • kasane teto plush73K/yr
  • teto kasane12K/yr
  • teto merch4K/yr
  • teto plushie6K/yr
  • kasane teto merch3K/yr
  • fat teto plush3K/yr

Reviews and returns

What reviews say buyers love and hate about Teto

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“this is severely under the quality of an official fumo though it being a low quality bootleg makes it kinda charming in its own way”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Teto questions

Answered from the same tracked data.