Terrible Towels Pittsburgh Steelers

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $265K a year.

Searches, last 12 months

202K

Growth, 90 days vs prior 90

-35.9%

Conversion, latest week

7.3%

Market size, estimated

$265Ka year

Peak month

December16.2× the quietest month

Top search term

terrible towel80K searches a year

Listings sell for $17.96 on average, from $11.15 to $21.17. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,500 to 3,000 of them. At $17.96 that is $45K to $54K a year per listing.

Average price

$17.96inside the $15 to $100 sweet spot

Price range

$11.15–$21.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

2,500–3,000

Revenue per listing a year

$45K–$54K

Returns

1.2%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #116 within Towels. It carries 807 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

50%

Out of stock, average day

19.2%

Average rank

#116in Towels

Average rating

4.78 starsAmazon United States average 4.42 stars

Average reviews

807per listing

Listings tracked

6

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

64 months