Terracotta Throw Pillows
FailAn estimated 6.4% of orders come back, so Terracotta Throw Pillows is a Fail.
- Flapen Score
- 39 / 100Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 4939
- Market size
- $101K/yr353K searches / yr
- 90-day growth
- -8.4%search demand this quarter
- Competition
- 40%top-5 click share · 20 brands · 23 sellers
Flapen Score
Terracotta Throw Pillows against its category
The dotted line is the Home & Kitchen average. Past it, Terracotta Throw Pillows is stronger. Inside it, weaker.
Market
The Terracotta Throw Pillows market on Amazon at a glance
Shoppers on Amazon United States searched for Terracotta Throw Pillows 353K times last year and spent an estimated $101K. The top 5 brands take 76% of clicks. Demand peaks in Aug–Sep. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.
- Searches, last 12 months
- 353K
- Growth, 90 days vs prior 90
- -8.4%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $101Ka year
- Peak month
- September2.7× the quietest month
- Top search term
- terracotta pillow covers68K searches a year
02 · Price
A sale here is worth $16.66.
Listings sell for $16.66 on average, from $8.22 to $28.75. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $16.66 that is $2K to $4K a year per listing.
- Average price
- $16.66inside the $15 to $100 sweet spot
- Price range
- $8.22–$28.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 6.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #169 within Decorative Pillows, Inserts & Covers. It carries 2,174 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 5.8%
- Average rank
- #169in Decorative Pillows, Inserts & Covers
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 2,174per listing
- Listings tracked
- 48
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Terracotta Throw Pillows products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fancy Homi 2 Packs Rust Boho Decorative Throw Pillow Covers 18x18 Inch for Couch Bed Sofa Farmhouse Fall Home Decor Soft Corss Corduroy Patchwork Textured Terracotta Accent Cushion Case 45x45 cm
- Price
- $9.74
- Rating
- 4.7/5
- Reviews
- 6,679
- Age
- 3y ago
ZWJD Rust Throw Pillow Covers 18x18 Set of 2 Chenille Fall Pillow Covers with Elegant Design Soft and Luxurious Decorative Throw Pillows for Couch Bed and Home Decor
- Price
- $18.69
- Rating
- 4.7/5
- Reviews
- 4,273
- Age
- 3y ago
MIULEE Fall Rust Boho Decorative Throw Pillow Covers 18x18 Inch for Couch Bed Sofa Pack of 2 Terracotta Farmhouse Earth Tones Home Decor Soft Corss Corduroy Patchwork Textured Cushion Cases
- Price
- $8.51
- Rating
- 4.5/5
- Reviews
- 2,951
- Age
- 2y ago
MIULEE Pack of 2 Couch Throw Pillow Covers 18x18 Inch Soft Burnt Orange Chenille Pillow Covers for Sofa Living Room Fall Home Decor Solid Dyed Pillow Cases
- Price
- $11.45
- Rating
- 4.6/5
- Reviews
- 6,327
- Age
- 3y ago
GriNeed Throw Pillow Covers Rust Set of 2 18x18 Inch Pillow Covers Soft Velvet Fall Decorative Cases for Couch Sofa Bed Home Boho Decor Modern Farmhouse Cushion Covers
- Price
- $12.98
- Rating
- 4.6/5
- Reviews
- 2,198
- Age
- 1y ago
Trending
estimated 90-day click momentum
MIULEE Set of 2 Rust Textured Striped Throw Pillow Covers 18x18 Inch
- Price
- $13.05
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 3mo ago
decorUhome Chenille Fall Throw Pillow Covers 20x20 Set of 2 Soft Textured Slubby Modern Decorative Pillow Covers with Elegant Design for Couch Sofa Living Room Rust
- Price
- $26.58
- Rating
- 4.6/5
- Reviews
- 430
- Age
- 1y ago
YZJZEDS Farmhouse Leaves Throw Pillow Covers Set of 2 22x22in Terracota
- Price
- $21.45
- Rating
- 4.7/5
- Reviews
- 369
- Age
- 1y ago
FUTEI Pack of 2 Chenille Decorative Throw Pillow Covers 18x18 Inch Soft Cozy Faux Linen Textured Cushion Case Farmhouse Home Decor for Couch Living Room Rust
- Price
- $15.26
- Rating
- 4.7/5
- Reviews
- 422
- Age
- 11mo ago
Foindtower Set of 2 Decorative Neutral Floral Print Throw Pillow Covers Vintage Farmhouse Cushion Covers Boho Home Decor for Sofa Chair Couch Bedroom Living Room 1818 Inch Light Orange Brown
- Price
- $20.11
- Rating
- 4.6/5
- Reviews
- 1,000
- Age
- 1y ago
Newest
by launch dateMIULEE Set of 2 Rust Textured Striped Throw Pillow Covers 18x18 Inch
- Price
- $13.05
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 3mo ago
a moment Rust Orange Reversible Pillow Covers 2 Pack - Farmhouse Chenille Throw Pillows Neutral Textured Decorative Throw Pillow Covers with Border for Couch Sofa Bed (18x18 Inch No Insert)
- Price
- $19.25
- Rating
- 4.8/5
- Reviews
- 165
- Age
- 9mo ago
MIULEE Pack of 2 Thick Textured Couch Throw Pillow Covers 18x18 Rust Terracotta Fall Decorative Pillow Covers Neutral Linen Cushion Cases for Sofa Bed Modern Farmhouse Home Decor No Filling
- Price
- $21.05
- Rating
- 4.6/5
- Reviews
- 300
- Age
- 10mo ago
MIULEE Boho Farmhouse Terra Cotta Throw Pillow Covers 18x18 Inch Set of 4 Mordern Nordic Fall Cushion Covers Soft Corduroy Home Decor for Couch Bed Sofa Living Room
- Price
- $28.75
- Rating
- 4.6/5
- Reviews
- 3,987
- Age
- 11mo ago
FUTEI Pack of 2 Chenille Decorative Throw Pillow Covers 18x18 Inch Soft Cozy Faux Linen Textured Cushion Case Farmhouse Home Decor for Couch Living Room Rust
- Price
- $15.26
- Rating
- 4.7/5
- Reviews
- 422
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.
Brands
20 falling
Sellers
23
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 75%
Open market
20%
- MIULEE34%
- ZWJD16%
- Fancy Homi16%
- GriNeed5%
- Foindtower5%
- FUTEI3%
Demand
Terracotta Throw Pillows search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.7×
Search terms
Top Terracotta Throw Pillows search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- terracotta pillow covers68K/yr
- rust pillow covers65K/yr
- rustic throw pillows38K/yr
- terracotta pillows26K/yr
- rustic pillow covers30K/yr
- rust pillows18K/yr
- terracotta pillow12K/yr
- rust pillow11K/yr
- rust pillow covers 18x1813K/yr
- rust color throw pillows10K/yr
Reviews and returns
What reviews say buyers love and hate about Terracotta Throw Pillows
We read the reviews and the return reasons for every product selling here.
“Very thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Canning Lids
$1.5M/yr+93.0%
10000 Btu Window Air Conditioner
$2.2M/yr+199.1%
Green Graduation Decorations Class of 2023
$190K/yr+184.6%
4th of July Float Decorations
$77K/yr>1,000%
Fall Candles
$620K/yr+155.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Terracotta Throw Pillows questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data