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Teal Pillow Covers

Fail

Demand is soft, at -9.8% this quarter, so Teal Pillow Covers is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$143K/yr568K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
41%top-5 click share · 24 brands · 27 sellers

Flapen Score

Teal Pillow Covers against its category

The dotted line is the Home & Kitchen average. Past it, Teal Pillow Covers is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teal Pillow Covers market on Amazon at a glance

Shoppers on Amazon United States searched for Teal Pillow Covers 568K times last year and spent an estimated $143K. The top 5 brands take 63% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 568K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months
568K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
1.6%
Market size, estimated
$143Ka year
Peak month
August1.5× the quietest month
Top search term
teal pillow covers100K searches a year

02 · Price

A sale here is worth $15.55.

Listings sell for $15.55 on average, from $6.64 to $35.98. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $15.55 that is $2K to $4K a year per listing.

Average price
$15.55inside the $15 to $100 sweet spot
Price range
$6.64–$35.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #306 within Decorative Pillows, Inserts & Covers. It carries 7,063 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#306in Decorative Pillows, Inserts & Covers
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
7,063per listing
Listings tracked
41

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Teal Pillow Covers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

27

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

41%

Top 20: 77%

Open market

32%

  • Brand 135%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Teal Pillow Covers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Teal Pillow Covers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teal pillow covers100K/yr
  • teal pillows61K/yr
  • turquoise throw pillows62K/yr
  • turquoise pillow covers40K/yr
  • teal pillows for couch37K/yr
  • teal pillow26K/yr
  • turquoise pillows30K/yr
  • teal throw pillows for couch25K/yr
  • aqua throw pillows24K/yr
  • aqua pillow covers20K/yr

Reviews and returns

What reviews say buyers love and hate about Teal Pillow Covers

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Color”
15%of negative reviews mention “Size-Overall”
3.9%of orders come back
“Sizing was off”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Teal Pillow Covers questions

Answered from the same tracked data.