Is tea candles 100 pack profitable to sell on Amazon United States?

The niche generates $115K/yr across 35 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Worth a look (54/100).

How competitive is the tea candles 100 pack niche?

25 brands and 41 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in tea candles 100 pack?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.1%.

When does demand for tea candles 100 pack peak?

Demand peaks in Jan–Oct; the busiest month runs 1.9× the quietest.

What does it cost to enter the tea candles 100 pack niche?

Listings span $5.93–$29.85; the average listing price is $15.14 (sweet spot $15–$100). The average incumbent carries 5,880 reviews — the moat a new listing must climb.

tea candles 100 pack

Worth a look

Shows searches that convert (11.6% search→purchase), but soft demand (-21.2% this quarter) keeps it on the watch list.

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Great59%

top-5 brand share — no brand owns this niche

Avg price

Great$15.14

avg listing price — sweet spot $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.93–$29.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$115K

$115K/yr · 66K searches

Review moat

Bad5,880.37

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-21.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, tea candles 100 pack is a $115K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Oct. Verdict: Worth a look — 54/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

tea candles 100 pack market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $91K–$121K; units × avg price
Conversion rate: 11.6%
Avg BSR: #58
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 9.7%
Avg brand age: 44 months
Avg seller age: 199 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

47%

Top 20: 89%

Open market

34%

Stonebriar22%
MontoPack11%
HILUMIDA11%
L'ner8%
Ashlux7%
Zuvo7%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -21.2% search growth over the last 90 days.

Peak months: Jan, Oct · busiest ÷ quietest = 1.9×

Open Trend

Top tea candles 100 pack search terms

tea candles 100 pack40K/yr -23.5%12.0% conv.
tea light candles 100 pack16K/yr -11.9%8.4% conv.
100 candles6K/yr -18.7%1.9% conv.
100 tea lights candles5K/yr -38.8%5.4% conv.
little candles 100 pack72/yr +390.0%0.0% conv.

All search terms

Top tea candles 100 pack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stonebriar Unscented Long Burning White Tealight Candles Bulk Pack 6-7 Hour Burn Time Smokeless Tealights for Parties Weddings Home 100 Count

Stonebriar$16.484.8★42,809 rev

Unscented Tealight Candles - 100 Pack 4 Hours Smokeless White Small Tea Candles for Weddings Warmer Home Decor for Home

HILUMIDA$15.144.0★136 rev

MontoPack Unscented Tea Light Candles 100 Pack | 4 hours White Smokeless Dripless Small Votive Paraffin Tealights | Long-Lasting for Home Shabbat Weddings Events Emergencies | Mini Candles Bulk

MontoPack$14.724.6★24,042 rev

Stonebriar Unscented Long Burning White Tealight Candles Bulk Pack 6-7 Hour Burn Time Smokeless Tealights for Parties Weddings Home 50 Count

Stonebriar$10.544.8★42,809 rev

Ashlux 100-Pack Unscented Palm Wax Tea Lights Candles 4.5 Hours Burn

Ashlux$16.154.6★2,176 rev

Newest

by launch date

MOSROAD Tea Lights Candles 100 Pack 4 Hour Palm Wax White Tealight Candle Bulk for Home Natural Unscented Small Votive Candles for Wax Warmer Smokeless Tea Light for Wedding Shabbat Emergency

MOSROAD$13.6279 rev

2mo ago

MOSROAD Tea Lights Candles 80 Pack 4 Hour Palm Wax White Tealight Candle Bulk for Home Natural Unscented Small Votive for Wax warmer Smokeless and Dripless Tea Light for Wedding Shabbat Emergency

MOSROAD$9.7579 rev

2mo ago

Leor & Lair Tealight Candles 100 Pack 4 Hour Long Burning Tea Lights

Leor & Lair$15.86182 rev

8mo ago

Tealight Candles Mini Tea Lights Candles for Mothers Day Birthday Valentines Day Christmas Outdoor for Home Pool Shabbat Wedding Emergencies Parties Spas (White)

WZDIMBLA$5.9348 rev

10mo ago

Lner 1.5 Hour MINI Tealight Unscented Candles 100 Pack Smokeless & Dripless Tea Lights Plant-Based Wax Lead-Free Cotton Wick Premium Quality Tea Light for Shabbat Memorial Home Weddings

L'ner$11.88126 rev

10mo ago

What buyers say about tea candles 100 pack

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“they are affordable”

Quality-Overall17%

“Excellent product”

Brightness/Shine/Glow16%

“is very bright”

Advertised Vs Actual Product10%

“As advertised”

Durability9%

“they still perform well overall”

Size-Overall4%

“They were a great size”

Fire Resistance4%

“No mess and great burning time”

Smell4%

“No weird smell”

Ease Of Use3%

“Easy to use”

Ease Of Cleaning2%

“easy clean up”

What buyers complain about

Quality-Overall24%

“Bad Quality”

Size-Overall14%

“Even though they were bigger”

Durability11%

“Dont last 8 hours”

Flammable8%

“Very small flame”

Smell6%

“I have a very sensitive sense of smell”

Advertised Vs Actual Product5%

“Not as described”

Value For Money5%

“there really isn't much difference except in cost”

Heating3%

“Shorter burn time then expected”

Functionality-Overall3%

“Did not work very well”

Brightness/Shine/Glow2%

“it doesn't stay lit at all”

Top return reasons

Size-Overall39%

Value For Money23%

Advertised Vs Actual Product12%

Functionality-Overall4%

Quality-Overall3%

Color2%

Flammable2%

Smell2%

Defective Material/Parts2%

Durability2%

Common questions

Is tea candles 100 pack profitable to sell on Amazon United States?: The niche generates $115K/yr across 35 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Worth a look (54/100).
How competitive is the tea candles 100 pack niche?: 25 brands and 41 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in tea candles 100 pack?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.1%.
When does demand for tea candles 100 pack peak?: Demand peaks in Jan–Oct; the busiest month runs 1.9× the quietest.
What does it cost to enter the tea candles 100 pack niche?: Listings span $5.93–$29.85; the average listing price is $15.14 (sweet spot $15–$100). The average incumbent carries 5,880 reviews — the moat a new listing must climb.