Taylor Swift Eras Tour Merch

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

136K

Growth, 90 days vs prior 90

-9.8%

Conversion, latest week

1.9%

Market size, estimated

$43Ka year

Peak month

December12.4× the quietest month

Top search term

taylor swift gifts for women86K searches a year

Listings sell for $16.92 on average, from $8.85 to $49.75. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $16.92 that is $0 to $2K a year per listing.

Average price

$16.92inside the $15 to $100 sweet spot

Price range

$8.85–$49.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.6%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #3,264 within Candles. It carries 2,419 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

98%

Out of stock, average day

12.4%

Average rank

#3,264in Candles

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

2,419per listing

Listings tracked

53

17 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

6Amazon's first-year sales bar

Average brand age

25 months