Taylor Swift Blanket

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months

213K

Growth, 90 days vs prior 90

-33.5%

Conversion, latest week

1.7%

Market size, estimated

$82Ka year

Peak month

December21.7× the quietest month

Top search term

taylor swift blanket173K searches a year

Listings sell for $23.05 on average, from $11.08 to $39.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $23.05 that is $2K to $6K a year per listing.

Average price

$23.05inside the $15 to $100 sweet spot

Price range

$11.08–$39.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

2.3%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #4,815 within Throws. It carries 243 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

71%

Out of stock, average day

16.9%

Average rank

#4,815in Throws

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

243per listing

Listings tracked

28

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

24 months