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Taylor Swift Birthday Invitations

Fail

Prices span $6.43–$10.90, mostly outside the sweet spot, so Taylor Swift Birthday Invitations is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$3K/yr9K searches / yr
90-day growth
-33.3%search demand this quarter
Competition
62%top-5 click share · 10 brands · 11 sellers

Flapen Score

Taylor Swift Birthday Invitations against its category

The dotted line is the Home & Kitchen average. Past it, Taylor Swift Birthday Invitations is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taylor Swift Birthday Invitations market on Amazon at a glance

Shoppers on Amazon United States searched for Taylor Swift Birthday Invitations 9K times last year and spent an estimated $3K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Aug–Sep–Oct. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-33.3%
Conversion, latest week
3.7%
Market size, estimated
$3Ka year
Peak month
September8.4× the quietest month
Top search term
taylor swift birthday invitations5K searches a year

02 · Price

A sale here is worth $8.73.

Listings sell for $8.73 on average, from $6.43 to $10.90. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $8.73 that is $0 to $873 a year per listing.

Average price
$8.73under the $15 to $100 sweet spot
Price range
$6.43–$10.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$873
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #2,427 within Invitations. It carries 70 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
21.9%
Average rank
#2,427in Invitations
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
70per listing
Listings tracked
14

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Taylor Swift Birthday Invitations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

11

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

14%

  • Brand 121%
  • Brand 220%
  • Brand 314%
  • Brand 414%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (4 brands, 14%)

Demand

Taylor Swift Birthday Invitations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 8.4×

Search terms

Top Taylor Swift Birthday Invitations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • taylor swift birthday invitations5K/yr
  • taylor swift birthday invites619/yr
  • taylor swift party invitations1K/yr
  • taylor swift invitations birthday970/yr
  • taylor swift invitations772/yr

Reviews and returns

What reviews say buyers love and hate about Taylor Swift Birthday Invitations

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Color”
40%of negative reviews mention “Brightness/Shine/Glow”
2.1%of orders come back
“Disappointing sparkle”
A buyer, on “Brightness/Shine/Glow”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Taylor Swift Birthday Invitations questions

Answered from the same tracked data.