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Taylor Swift Balloons

Fail

Shoppers spend an estimated $18K a year here, so Taylor Swift Balloons is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$18K/yr29K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
47%top-5 click share · 24 brands · 30 sellers

Flapen Score

Taylor Swift Balloons against its category

The dotted line is the Home & Kitchen average. Past it, Taylor Swift Balloons is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taylor Swift Balloons market on Amazon at a glance

Shoppers on Amazon United States searched for Taylor Swift Balloons 29K times last year and spent an estimated $18K. The top 5 brands take 52% of clicks. Demand peaks in Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
6.1%
Market size, estimated
$18Ka year
Peak month
February3.5× the quietest month
Top search term
taylor swift balloons21K searches a year

02 · Price

A sale here is worth $10.31.

Listings sell for $10.31 on average, from $4.91 to $19.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $10.31 that is $0 to $1K a year per listing.

Average price
$10.31under the $15 to $100 sweet spot
Price range
$4.91–$19.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #3,022 within Balloons. It carries 1,405 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#3,022in Balloons
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
1,405per listing
Listings tracked
27

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
22 months

Products

Top Taylor Swift Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

30

Top-5 brand share

52%

Top 20: 97%

Top-5 click share

47%

Top 20: 91%

Open market

42%

  • Brand 114%
  • Brand 213%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Taylor Swift Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 3.5×

Search terms

Top Taylor Swift Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • taylor swift balloons21K/yr
  • taylor swift birthday balloons5K/yr
  • taylor swift balloon4K/yr

Reviews and returns

What reviews say buyers love and hate about Taylor Swift Balloons

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
34%of negative reviews mention “Inflation/Deflation”
3.3%of orders come back
“not stay inflated”
A buyer, on “Inflation/Deflation”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Taylor Swift Balloons questions

Answered from the same tracked data.