taylor and ng wok
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$29.57–$89.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$55.66avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,426.19avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Bad$69K$69K/yr · 42K searches
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, taylor and ng wok is a $69K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 36/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
taylor and ng wok market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $70K–$83K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #132
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- JOYCE CHEN69%
- Taylor & Ng13%
- YOSUKATA11%
- SUMEIGUAN4%
- Babish3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.3×
Top taylor and ng wok search terms
- joyce chen wok23K/yr
- blue carbon steel wok5K/yr
- taylor and ng wok4K/yr
- joyce chen carbon steel wok4K/yr
- taylor & ng wok2K/yr
- the wok shop1K/yr
- taylor & ng wok 14 carbon steel flat bottom1K/yr
- taylor and ng wok 14 inch flat bottom824/yr
- joyce chen wok carbon steel 14442/yr
Top taylor and ng wok products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Joyce Chen Classic Series 14-Inch Preseasoned Carbon Steel Wok
JOYCE CHEN$54.584.2★192 rev
JOYCE CHEN Classic Series 14-Inch Carbon Steel Wok with Birch Handles
JOYCE CHEN$30.243.8★1,770 rev
Taylor & Ng Classic Wok Set 14 Carbon Steel
Taylor & Ng$79.574.1★46 rev
JOYCE CHEN Classic Series 14-Inch Uncoated Carbon Steel Wok Set with Lid and Birch Handles 4 Pieces
JOYCE CHEN$49.994.0★3,717 rev
Joyce Chen 22-9938 Pro Chef 14 Inch 10 Piece Excalibur Non-Stick Wok Set
JOYCE CHEN$84.734.7★790 rev
Newest
by launch date
SUMEIGUAN 13.5 Carbon Steel Wok Pan - Pre-Seasoned Flat Bottom Woks & Stir-fry Pans Chinese Cookware with Lid & Spatula - For Pan-fry Stir Fry Steam BBQ & Camping - Compatible with Induction Gas
SUMEIGUAN$49.00320 rev
Joyce Chen Classic Series 14-Inch Preseasoned Carbon Steel Wok
JOYCE CHEN$54.58192 rev
Joyce Chen Classic Series 9.5-Inch Preseasoned Carbon Steel Stir Fry Pan
JOYCE CHEN$36.75192 rev
Joyce Chen Classic Series 14-Inch Ceramic Nonstick Carbon Steel Wok
JOYCE CHEN$44.42139 rev
Babish Carbon Steel Wok 14 Inch Flat Bottom Stir Fry Pan Durable Heavy Duty Cookware for High Heat Cooking Stir Fry Sauting Frying Compatible with Gas Electric and Induction Stovetops
Babish$43.071,382 rev
Trending
90-day click momentumSUMEIGUAN 13.5 Carbon Steel Wok Pan - Pre-Seasoned Flat Bottom Woks & Stir-fry Pans Chinese Cookware with Lid & Spatula - For Pan-fry Stir Fry Steam BBQ & Camping - Compatible with Induction Gas
SUMEIGUAN$49.004.4★
YOSUKATA 14 Round Bottom Carbon Steel Wok Pan Blue Pre-Seasoned Pow Wok for Stir Fry BBQ & Camping Traditional Japanese & Chinese Cookware Compatible with Gas Stoves & Open Fire Only
YOSUKATA$89.254.2★
Babish Carbon Steel Wok 14 Inch Flat Bottom Stir Fry Pan Durable Heavy Duty Cookware for High Heat Cooking Stir Fry Sauting Frying Compatible with Gas Electric and Induction Stovetops
Babish$43.074.5★
Joyce Chen Classic Series 9.5-Inch Preseasoned Carbon Steel Stir Fry Pan
JOYCE CHEN$36.754.2★
JOYCE CHEN Classic Series 14-Inch Uncoated Carbon Steel Wok Set with Lid and Birch Handles 4 Pieces
JOYCE CHEN$49.994.0★
What buyers say about taylor and ng wok
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Cooks food fast”
“Just what i needed”
“Easy clean up”
“Well worth it”
“Great size”
“Very good pan”
“fast heating”
“the nonstick worked really well”
“very durable”
What buyers complain about
“Absolutely garbage”
“Easily rusts”
“It is heavier than I thought it would be”
“food won't really stick”
“which have caused ongoing issues during cooking”
“Blue coating on it that cones off”
“Very dirty”
“Over priced”
“then the non-stick started to peel”
“Bad handles”
Top return reasons
Common questions
- Is taylor and ng wok profitable to sell on Amazon United States?
- The niche generates $69K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Skip it (36/100).
- How competitive is the taylor and ng wok niche?
- 5 brands and 15 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in taylor and ng wok?
- Top complaints mined from reviews: Quality-Overall, Rusts/Corrodes, Weight Heavy. The return rate is 4.9%.
- When does demand for taylor and ng wok peak?
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the taylor and ng wok niche?
- Listings span $29.57–$89.57; the average listing price is $55.66 (sweet spot $15–$100). The average incumbent carries 1,426 reviews — the moat a new listing must climb.