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Tatami Mat

Fail

Buyers convert on only 0.5% of searches, so Tatami Mat is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$488K/yr684K searches / yr
90-day growth
+10.2%search demand this quarter
Competition
42%top-5 click share · 23 brands · 30 sellers

Flapen Score

Tatami Mat against its category

The dotted line is the Home & Kitchen average. Past it, Tatami Mat is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tatami Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Tatami Mat 684K times last year and spent an estimated $488K. The top 5 brands take 65% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 684K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $488K a year.

Searches, last 12 months
684K
Growth, 90 days vs prior 90
+10.2%
Conversion, latest week
0.5%
Market size, estimated
$488Ka year
Peak month
July1.3× the quietest month
Top search term
tatami mat394K searches a year

02 · Price

A sale here is worth $139.93.

Listings sell for $139.93 on average, from $37.28 to $446.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $139.93 that is $0 to $14K a year per listing.

Average price
$139.93above the $15 to $100 sweet spot
Price range
$37.28–$446.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #868 within Living Room Furniture. It carries 802 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#868in Living Room Furniture
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
802per listing
Listings tracked
41

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Tatami Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

30

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

42%

Top 20: 78%

Open market

32%

  • Brand 115%
  • Brand 215%
  • Brand 315%
  • Brand 414%
  • Brand 55%
  • Brand 64%

Demand

Tatami Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Tatami Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tatami mat394K/yr
  • tatami108K/yr
  • japanese tatami mat33K/yr
  • japanese floor mat26K/yr
  • tatami mats21K/yr
  • tatami rug15K/yr
  • tatami mat queen15K/yr
  • japanese mat12K/yr
  • tatami mat twin7K/yr
  • tatami floor mat7K/yr

Reviews and returns

What reviews say buyers love and hate about Tatami Mat

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Comfort-Overall”
11%of negative reviews mention “Thickness”
3.6%of orders come back
“Not as thick as they make it out to be”
A buyer, on “Thickness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Tatami Mat questions

Answered from the same tracked data.