Tatami Mat
FailBuyers convert on only 0.5% of searches, so Tatami Mat is a Fail.
- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $488K/yr684K searches / yr
- 90-day growth
- +10.2%search demand this quarter
- Competition
- 42%top-5 click share · 23 brands · 30 sellers
Flapen Score
Tatami Mat against its category
The dotted line is the Home & Kitchen average. Past it, Tatami Mat is stronger. Inside it, weaker.
Market
The Tatami Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Tatami Mat 684K times last year and spent an estimated $488K. The top 5 brands take 65% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 684K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $488K a year.
- Searches, last 12 months
- 684K
- Growth, 90 days vs prior 90
- +10.2%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $488Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- tatami mat394K searches a year
02 · Price
A sale here is worth $139.93.
Listings sell for $139.93 on average, from $37.28 to $446.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $139.93 that is $0 to $14K a year per listing.
- Average price
- $139.93above the $15 to $100 sweet spot
- Price range
- $37.28–$446.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$14K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #868 within Living Room Furniture. It carries 802 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #868in Living Room Furniture
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 802per listing
- Listings tracked
- 41
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Tatami Mat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Huloo Sleep Ultra Soft Baby Play Mat for Floor 1.3 Thick Elasti-Foam 50x50 Playpen Mat for Toddlers Infant kids Non-Slip Backing Safe for Crawling&Tummy Time Tatami Style (Dark Grey)
- Price
- $39.62
- Rating
- 4.8/5
- Reviews
- 2,147
- Age
- 1y ago

KITBRHOME Natural Rush Grass Floor Tatami Mat Queen 79 x 59 x 0.5
- Price
- $146.27
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 1y ago

MAXYOYO Japanese Tatami Mat Rush Grass Portable Folding Mat 79x60x0.47
- Price
- $135.02
- Rating
- 4.3/5
- Reviews
- 169
- Age
- 2y ago

FULI Japanese Tatami Mattress Foldable Igusa Rush Grass Natural Twin XL
- Price
- $257.23
- Rating
- 4.6/5
- Reviews
- 1,457
- Age
- 9y ago

MAXYOYO Japanese Floor Mattress 4 Thick Full Size Foldable Futon Mattress
- Price
- $86.38
- Rating
- 4.2/5
- Reviews
- 11,278
- Age
- 3y ago
Trending
estimated 90-day click momentum
Extra Large 79x118 Baby Activity Play Mat for Floor 1.3 Thick Elasti Foam for Tummy Time & Crawling Non-Slip Nursery Rug for Infants Toddlers & Kids Tatami Style Mat for Yoga Living Room Classroom & Playroom (Dark Gray)
- Price
- $150.04
- Rating
- 4.8/5
- Reviews
- 2,147
- Age
- 3y ago

Japanese Traditional Tatami Mattress Coconut Coir Tatami Mat Foldable Japanese Floor Mattress Futon Bed Meditation Mats for Floor Summer Sleeping Mat(80 * 200cm)
- Price
- $145.63
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 1y ago

Huloo Sleep Ultra Soft Baby Play Mat for Floor 1.3 Thick Elasti-Foam 50x50 Playpen Mat for Toddlers Infant kids Non-Slip Backing Safe for Crawling&Tummy Time Tatami Style (Dark Grey)
- Price
- $39.62
- Rating
- 4.8/5
- Reviews
- 2,147
- Age
- 1y ago

KITBRHOME Natural Rush Grass Floor Tatami Mat Queen 79 x 59 x 0.5
- Price
- $146.27
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 1y ago

MIINA Japanese Traditional Tatami Mat Igusa (Rush Grass) Floor Mattress Futon 55x78 (Full Natural)
- Price
- $172.96
- Rating
- 4.4/5
- Reviews
- 739
- Age
- 6y ago
Newest
by launch date
DOLEMODUO 1.2 Thick Japanese Tatami Mat 39 x 78.7 Natural Igusa Grass Floor Mat for Yoga & Meditation Breathable & Traditional Japanese Floor Tatami Mat for Sleeping(Twin XL)
- Price
- $150.04
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 11mo ago

Japanese Traditional Tatami Mattress Coconut Coir Tatami Mat Foldable Japanese Floor Mattress Futon Bed Meditation Mats for Floor Summer Sleeping Mat(80 * 200cm)
- Price
- $145.63
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 1y ago

HAGiHARA Japanese Tatami Mat Folding Rush Grass Floor Mattress
- Price
- $150.72
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 1y ago

KITBRHOME Natural Rush Grass Floor Tatami Mat Queen 79 x 59 x 0.5
- Price
- $146.27
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 1y ago

VEVOR Japanese Tatami Mat Full XL - 55 X 80 Foldable Handwoven Rattan Tatami Mat Non-Slip & Easily Cleaned Tatami Mattress Summer Breathable Tatami for Sleeping Meditation Yoga
- Price
- $81.67
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
30
Est. top-5 brand share
65%
Top 20: 98%
Est. top-5 click share
42%
Top 20: 78%
Open market
32%
- MAXYOYO15%
- Huloo Sleep15%
- FULI15%
- KITBRHOME14%
- VEVOR5%
- MYOYAY4%
Demand
Tatami Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Tatami Mat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tatami mat394K/yr
- tatami108K/yr
- japanese tatami mat33K/yr
- japanese floor mat26K/yr
- tatami mats21K/yr
- tatami rug15K/yr
- tatami mat queen15K/yr
- japanese mat12K/yr
- tatami mat twin7K/yr
- tatami floor mat7K/yr
Reviews and returns
What reviews say buyers love and hate about Tatami Mat
We read the reviews and the return reasons for every product selling here.
“Not as thick as they make it out to be”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tatami Mat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









