Tartan Blanket

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $286K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-15.1%

Conversion, latest week

0.5%

Market size, estimated

$286Ka year

Top search term

creative co-op632K searches a year

Listings sell for $41.54 on average, from $7.71 to $617.45. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $41.54 that is $0 to $4K a year per listing.

Average price

$41.54inside the $15 to $100 sweet spot

Price range

$7.71–$617.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

5.3%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #607 within Throws. It carries 1,645 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

13.1%

Average rank

#607in Throws

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

1,645per listing

Listings tracked

65

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months