tartan blanket
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$41.54avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Market size
Good$286K$286K/yr · 1.4M searches
Review moat
Okay1,644.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Price range
Bad$7.71–$617.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tartan blanket is a $286K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 38/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
tartan blanket market data
- Units sold / yr
- 13K–15K
- avg 0–100/product
- Revenue / yr
- $519K–$623K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #607
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 13.1%
- Avg brand age
- 36 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
8 falling
Sellers
28
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
30%
Top 20: 63%
Open market
1%
- Creative Co-Op84%
- Eddie Bauer10%
- Horaldaily2%
- GINAMUSE1%
- Arus1%
- EverGrace1%
- Open — no brand owns it (2 brands, 1%)
Demand
Weekly Amazon search volume, last 46 weeks — -15.1% search growth over the last 90 days.Top tartan blanket search terms
- creative co-op632K/yr
- creative coop123K/yr
- creative co op125K/yr
- eddie bauer blanket89K/yr
- co op creative decor26K/yr
- eddie bauer throw blanket57K/yr
- green plaid throw blanket32K/yr
- tartan blanket33K/yr
- green plaid blanket21K/yr
- tartan throw blanket42K/yr
Top tartan blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Creative Co-Op Stoneware Bowl w Reactive Glaze White
Creative Co-Op$24.674.7★1,051 rev
Creative Co-Op Stoneware Flower Bowls 6 L x 6 W x 3 H Multicolor
Creative Co-Op$24.644.7★257 rev
Creative Co-Op DF2720 8 H Terracotta Floral Transferware Pattern & Crackle Finish Vase Blue
Creative Co-Op$30.884.8★316 rev
Creative Co-Op Set of 2 Cream Stoneware Colanders
Creative Co-Op$28.854.7★503 rev
Creative Co-Op Tibetan Tiger Print Fringe Cotton Velvet Lumbar Pillow Multicolor Finish
Creative Co-Op$31.664.6★25 rev
Newest
by launch dateCreative Co-Op Tibetan Tiger Print Fringe Cotton Velvet Lumbar Pillow Multicolor Finish
Creative Co-Op$31.6625 rev
Creative Co-Op Handmade Marbled Resin Bobbin Box Green
Creative Co-Op$38.7741 rev
Creative Co-Op Cotton Blend Throw with Stripes and Fringe Rust Color Natural and Black
Creative Co-Op$24.5212 rev
Creative Co-Op Stoneware Footed Pedestal Bowl with Handles Reactive Glaze Black
Creative Co-Op$28.371,051 rev
Creative Co-Op Sophisticated Glass Cloche with Metal Tray Clear and Antique Brass
Creative Co-Op$33.70192 rev
Trending
90-day click momentum
Creative Co-Op Modern Marble Wood Lid Natural Canister
Creative Co-Op$12.934.5★
Creative Co-Op Tibetan Tiger Print Fringe Cotton Velvet Lumbar Pillow Multicolor Finish
Creative Co-Op$31.664.6★
Creative Co-Op Stoneware Footed Pedestal Bowl with Handles Reactive Glaze Black
Creative Co-Op$28.374.7★
Creative Co-Op Modern Decorative Square Woven Rattan and Wood Display Boxes with Glass Top Set of 2 Sizes Natural Finish
Creative Co-Op$67.174.7★
Creative Co-Op Floral Hand-Embroidered Cotton Napkins Multicolor Set of 4
Creative Co-Op$21.594.7★
What buyers say about tartan blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Quality”
“Color is pretty”
“Beautiful Design”
“Can't beat the price”
“Keeps him nice and warm”
“Fit perfectly”
“Cutest pillow and super soft”
“Looks like the picture”
“This bowl is beautiful and sturdy”
“Perfect for gifting”
What buyers complain about
“Size is off”
“I think the price is a little much”
“cheaply made”
“a tad thin in material and weight”
“The cream color is NOT cream”
“Material does not lay perfectly down”
“Not warm”
“It has a major sewing defect”
“the picture was a bit debited l deceiving”
“very light weight”
Top return reasons
Common questions
- Is tartan blanket profitable to sell on Amazon United States?
- The niche generates $286K/yr across 65 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the tartan blanket niche?
- 8 brands and 28 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in tartan blanket?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 5.3% — above our launch gate.
- What does it cost to enter the tartan blanket niche?
- Listings span $7.71–$617.45; the average listing price is $41.54 (sweet spot $15–$100). The average incumbent carries 1,645 reviews — the moat a new listing must climb.