tapestry blanket
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Avg price
Incredible$29.10avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great$9.48–$67.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,250.99avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$47K$47K/yr · 386K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, tapestry blanket is a $47K/yr Amazon United States market (386K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
tapestry blanket market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $58K–$73K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #1,051
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 90%
- Out of stock
- 8.7%
- Avg brand age
- 36 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
61 falling
Sellers
74
Top-5 brand share
32%
Top 20: 72%
Top-5 click share
21%
Top 20: 50%
Open market
63%
- Pure Country Weavers7%
- Shesyuki7%
- Bailix7%
- VANJOROY5%
- SE SOFTEXLY5%
- XIBLC5%
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — +5.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×
Top tapestry blanket search terms
- tapestry blanket98K/yr
- floral blanket69K/yr
- casa and beyond boho blanket12K/yr
- hippie blanket23K/yr
- tapestry throw blanket22K/yr
- floral throw16K/yr
- bohemian blanket16K/yr
- throw blanket floral14K/yr
- funky throw blanket13K/yr
- retro throw blanket14K/yr
Top tapestry blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bailix Boho Throw Blanket for Couch Sofa Bed 100% Cotton Woven Quilt with Tassel 60x80 Super Soft Muslin Blanket with Floral Printed Decorative Reversible Bed Blanket/Cover for All Seasons
Bailix$34.294.7★641 rev
XIBLC Boho Throw Blanket 100% Cotton Ultra Soft Luxury Throw Rustic Quilt 50x60 Floral Printed Farmhouse Decor Bed Summer Blankets All Season Reversible Bohemian Throw for Bed
XIBLC$19.234.7★1,708 rev
Boho Throw Blanket for Bed 60x80 100% Cotton Woven Blanket for Couch Sofa Ultra Soft 4-Layer Muslin Quilt with Floral Printed Farmhouse Bed Blanket/Cover for Living Room Decor
SE SOFTEXLY$32.344.6★833 rev
Pure Country Weavers Personalized Woven Photo Blanket - Not Printed - Custom Gift Picture Tapestry Throw 100% Cotton - Made in The USA (72x54)
Pure Country Weavers$67.714.8★2,182 rev
Hippie Flower Boho Throw Blanket for Couch Bed Chair Lounge Hippie Room Decor Reversible Cotton Woven Whimsical Throw Blanket Witchy Room Decor Throws Bed Spread Outdoor Camping Blanket 51x59 Inches
Jhdstore$35.664.7★129 rev
Newest
by launch date
Laura Ashley - Plush Throw Blanket 50x70 Soft and Warm with a Lightweight Feel Floral Design Morning Gloria Pink
Laura Ashley$24.279 rev
Shesyuki Boho Throw Blanket Reversible Cotton Bohemian Tapestry Hippie Room Decor Outdoor Blanket Double Sided (Boho Patten 50x60)
Shesyuki$38.43745 rev
XIBLC Boho Throw Blanket 100% Cotton Ultra Soft Luxury Throw Rustic Quilt 50x60 Floral Printed Farmhouse Decor Bed Summer Blankets All Season Reversible Bohemian Throw for Bed
XIBLC$19.231,708 rev
Moyel Gothic Skeleton Ghost Romantic Throw Blanket for Couples - Valentines Day Anniversary Birthday - 60 x 50
Moyel$18.1062 rev
ERZVND Boho Throw Blanket Farmhouse Decor Throw Blanket Bohemian Blanket for Bed 100% Cotton Muslin Woven Couch Blanket All Seasons Quilt Bedroom (C-Beige 50x60)
ERZVND$20.94224 rev
Trending
90-day click momentumLaura Ashley - Plush Throw Blanket 50x70 Soft and Warm with a Lightweight Feel Floral Design Morning Gloria Pink
Laura Ashley$24.274.5★
Moyel Gothic Skeleton Ghost Romantic Throw Blanket for Couples - Valentines Day Anniversary Birthday - 60 x 50
Moyel$18.104.7★
Boho Throw Blanket for Bed 100% Cotton Bohemian Blankets Ultra Soft Woven Muslin Decorative Blankets All Seasons Vintage Quilt Knitted Blanket for Sofa Chair(Orange 60x80)
Ffdshc$32.854.7★
Shesyuki Boho Throw Blanket Reversible Cotton Bohemian Tapestry Hippie Room Decor Outdoor Blanket Double Sided (Boho Patten 50x60)
Shesyuki$38.434.7★
Boho Throw Blanket for Bed 60x80 100% Cotton Woven Blanket for Couch Sofa Ultra Soft 4-Layer Muslin Quilt with Floral Printed Farmhouse Bed Blanket/Cover for Living Room Decor
SE SOFTEXLY$32.344.6★
What buyers say about tapestry blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and Silky”
“Bright colors”
“Beautiful quality”
“It is warm”
“The most beautiful lightweight blanket”
“Very comfortable”
“Good deal”
“Perfectly snuggable”
“better than expected”
“Artistically designed”
What buyers complain about
“Not very thick”
“Not great quality”
“Bigger than I expected”
“Color is off”
“looks nothing like the picture”
“Thin Material”
“Feels rough”
“not at full price”
“come apart right away”
“Flimsy, falls apart”
Top return reasons
Common questions
- Is tapestry blanket profitable to sell on Amazon United States?
- The niche generates $47K/yr across 94 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the tapestry blanket niche?
- 61 brands and 74 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 32% of demand.
- What do buyers complain about in tapestry blanket?
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 3.1%.
- When does demand for tapestry blanket peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the tapestry blanket niche?
- Listings span $9.48–$67.71; the average listing price is $29.10 (sweet spot $15–$100). The average incumbent carries 1,251 reviews — the moat a new listing must climb.