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Tapestry

Maybe

The top 5 brands take only 29% of clicks. But buyers convert on only 0.7% of searches, so Tapestry is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 49
Market size
$995K/yr10.0M searches / yr
90-day growth
-1.6%search demand this quarter
Competition
19%top-5 click share · 57 brands · 75 sellers

Flapen Score

Tapestry against its category

The dotted line is the Home & Kitchen average. Past it, Tapestry is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tapestry market on Amazon at a glance

Shoppers on Amazon United States searched for Tapestry 10.0M times last year and spent an estimated $995K. The top 5 brands take 29% of clicks. Demand peaks in Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 10.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $995K a year.

Searches, last 12 months
10.0M
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
0.7%
Market size, estimated
$995Ka year
Peak month
August1.6× the quietest month
Top search term
tapestry5.2M searches a year

02 · Price

A sale here is worth $14.17.

Listings sell for $14.17 on average, from $4.04 to $67.70. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $14.17 that is $7K to $11K a year per listing.

Average price
$14.17under the $15 to $100 sweet spot
Price range
$4.04–$67.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #249 within Tapestries. It carries 2,791 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
91%
Out of stock, average day
3.7%
Average rank
#249in Tapestries
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
2,791per listing
Listings tracked
103

04 · Newcomers

2 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Tapestry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

57 falling

Sellers

75

Top-5 brand share

29%

Top 20: 69%

Top-5 click share

19%

Top 20: 47%

Open market

67%

  • Brand 17%
  • Brand 27%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Tapestry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KHoliday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Tapestry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tapestry5.2M/yr
  • tapestry for bedroom1.1M/yr
  • wall tapestry956K/yr
  • tapestry wall hanging552K/yr
  • tapestries485K/yr
  • wall tapestry for bedroom202K/yr
  • boho tapestry186K/yr
  • wall hanging197K/yr
  • pink tapestry186K/yr
  • large tapestry107K/yr

Reviews and returns

What reviews say buyers love and hate about Tapestry

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Adhesion/Stickiness”
1.5%of orders come back
“Adhesive is horrible”
A buyer, on “Adhesion/Stickiness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tapestry questions

Answered from the same tracked data.