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Tan Sheets

Fail

The average product has 226,149 reviews to catch up to, so Tan Sheets is a Fail.

Flapen Score
34
34 / 100
Ranks 10,237 of 11,240 Home & Kitchen niches · −15 vs the category median of 49
Market size
$61K/yr119K searches / yr
90-day growth
+9.8%search demand this quarter
Competition
75%top-5 click share · 6 brands · 9 sellers

Flapen Score

Tan Sheets against its category

The dotted line is the Home & Kitchen average. Past it, Tan Sheets is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tan Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Tan Sheets 119K times last year and spent an estimated $61K. The top 5 brands take 98% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
2.1%
Market size, estimated
$61Ka year
Peak month
August1.4× the quietest month
Top search term
tan sheets35K searches a year

02 · Price

A sale here is worth $24.94.

Listings sell for $24.94 on average, from $12.09 to $39.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $24.94 that is $6K to $12K a year per listing.

Average price
$24.94inside the $15 to $100 sweet spot
Price range
$12.09–$39.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Kids' Bedding. It carries 226,149 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#29in Kids' Bedding
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
226,149per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Tan Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

9

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 218%
  • Brand 318%
  • Brand 410%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Tan Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Tan Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tan sheets35K/yr
  • tan sheets queen17K/yr
  • tan bed sheets14K/yr
  • oatmeal sheets8K/yr
  • tan queen sheet set11K/yr
  • tan queen sheets6K/yr
  • neutral sheets6K/yr
  • oatmeal sheets queen3K/yr
  • khaki sheets4K/yr
  • tan sheet set3K/yr

Reviews and returns

What reviews say buyers love and hate about Tan Sheets

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Soft Feel”
14%of negative reviews mention “Quality-Overall”
2.1%of orders come back
“Lower quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tan Sheets questions

Answered from the same tracked data.